Content on a website can originate from different sources, depending on where on the site and by whom it has been created. On an e-commerce site the main content is usually made up by the products from the product catalog, and the exposure of these through various types of categorization, faceted navigation or filtering. This content is usually created "internally" by marketers, merchandisers and editors. Content can also be created "externally" by the "shopping community" through various social features on the website.
This section describes how to work with e-commerce-related content. Refer to Managing content in the CMS section, for general information on how to work with content creation and publishing in EPiServer.
In EPiServer Commerce content can be information related to catalog entries such as categories, products and variants. Often catalog content is based on data retrieved from external systems. Content can also be information entered in CMS pages and blocks. Content updating is done by different user groups, for instance merchandisers organizing the product catalog, managing pricing and enriching the product information, as well as marketers and editors creating campaign pages and promoting products.
The content type defines a set of properties for an item. Content types are normally created through code (page, block, media or catalog entry types), but they can sometimes be modified through the administrative interface.
Catalog content consists of a set of content types related to catalog entries such as categories, products, variants, packages and bundles. You will see these when you create a new catalog entry, for instance a product category. You can also browse the catalog tree to see the structure of catalog entries, and the content types that they are based on.
The product catalog structure is conveniently managed from the Catalog view in Commerce. From here you can work with product categorization to create new categories and add products and variants to these. Relations between catalog entries are easily created through drag-and-drop functionality. Refer to Product categorization for more information.
Content editing involves adding text, media such as images and videos, and links to properties in different content types, for instance adding a product description. Much of the same editing features are available when working with content in both CMS and Commerce.
Catalog entries such as categories, products and variants can be edited from the On-Page Editing or the All Properties editing views, the last one providing access to all editable properties for the entry. Changes done can be published directly on the website, or scheduled for later publishing.
In Commerce, the Link tool has an additional option where you can create links to entries in the product catalog. Links to catalog content can be created either from the rich-text editor, or from a link property in the content you are working with. In both cases you will have the option to select a catalog entry in the link tool dialog.
Refer to Managing content for more information about editing features in EPiServer.
The Pricing overview available from the Catalog view in Commerce, offers a convenient way of managing pricing across products, markets and customer groups. You can view and compare prices filtered by markets and customer groups, and easily make adjustments as needed. Refer to Managing pricing for more information.
The Catalogs gadget is available in the assets pane in both CMS and Commerce. You can use this to drag catalog entries into the rich-text editor or a content area of a CMS page or block, to display and promote selected product information, for instance in a campaign page.
In order for product information to be properly displayed when used in other types of content, rendering templates must first be defined for displaying catalog content.
You can also use the Catalogs gadget to create relation links between catalog entries by dragging catalog items into the Relations tab of other catalog entries. Refer to Editing and publishing catalog entries for more information.
E-commerce businesses often exist in multiple markets, meaning that catalog content needs to be available in several languages. Catalog content can be managed in multiple languages, and you can also activate multiple languages for the EPiServer Commerce user interface. Refer to Multi-language management for more information on how to work with multiple content languages.
The personalization feature in EPiServer CMS can be used to target content towards specific visitor groups. You can for instance design campaigns based on recent orders or the total spent amount for a customer. The personalization option is available in the rich-text editor, and can also be applied to blocks if these are available on your website. Refer to Commerce personalization criteria for more information.
EPiServer Commerce has a set of e-commerce-specific gadgets which can be added to the dashboard in EPiServer Refer to Commerce gadgets for more information.
The Commerce sample site is an example of an EPiServer Commerce implementation. When installing the EPiServer Commerce package with a sample site, you will get a sample product catalog, a CMS part for working with editorial content, and a Commerce part for working with catalogs and e-commerce administration. The sample site can be installed to a development environment, and is useful when exploring the features of EPiServer Commerce. Refer to world.episerver.com for more information.
EPiServer User Guide update 14-1 | Released: 2014-10-29 | Copyright © EPiServer AB | Send feedback to us