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Personalization

EPiServer Commerce features a number of predefined visitor group criteria customized for an e-commerce site where you want to personalize content based on products and order information. Visitor groups can be applied to the various content on your e-commerce site, creating a personalized website experience.

The visitor groups and their associated personalization criteria can be accessed by clicking CMS in the global menu, and then selecting Visitor Groups in the submenu displayed. The personalization criteria for EPiServer Commerce are available under Commerce Criteria when you click Add to define visitor groups for your site. The various criteria can then be dropped into the configuration area.

The predefined Commerce-specific personalization criteria are described in more detail in the following.

You need administration access rights to create and edit visitor groups. Once the visitor groups have been created, they will be available in edit view for editors to use.

Commerce-specific criteria

In addition to the built-in visitor group criteria for CMS, these will be available by default in an EPiServer Commerce installation, to be used when creating visitor groups for an e-commerce audience.

Customer properties criteria

With the Customer Properties criteria you can personalize content based on for instance age and geographic location.

Personalize content based on the following information (select from drop-down list):

Only one property type with a related value can be selected for a criterion, but several Customer Properties criteria can be defined for a Visitor Group.

Market criteria

With the Market criteria you can personalize content based on the market a visitor to the website belongs to.

Personalize content based on the following information (select from drop-down list):

Order frequency criteria

With the Recent Orders criteria you can identify customers that have placed an order in the store" X" times in the last "Y" days.

Personalize content based on the following information:

Product in cart or wish list criteria

With the Products in Cart or Wish List criteria you can identify shoppers that have placed a product of a certain type or brand in their cart or on their wish list.

Personalize content based on the following information:

Only one property type with a related value can be selected for a criterion. However, you can add several criteria of the type "Products in Cart or Wish List" to a Visitor group.

Recent orders criteria

With the Recent Orders criteria you can personalize content for visitors that have placed an order on the site in the last "X" days.

Personalize content based on the following information:

Total spent criteria

With the Total Spent criteria you can personalize content for visitors that have spent "X" amount of money (in a specified currency) on the site in the last "Y" days.

Personalize content based on the following information:

 


EPiServer User Guide update 14-1 | Released: 2014-10-29 | Copyright © EPiServer AB | Send feedback to us