Commerce > Managing Customers


The Customer Management system in Episerver Commerce is based on contacts and accounts. A contact is a website visitor who registers with an account on the front-end site. You can use organizations to manage your contacts in structures appropriate for your e-commerce business.


Create an organization hierarchy by creating parent-child relationships between organizations. For example, you can create a hierarchy of organizations such as Administration > EU Headquarters > EU Management.

You then may associate contactAn individual with a personalized information (name, address, email, and so on), created automatically when a user creates an account on the front-end by registering to make a purchase. You also can manually create a contact account from the back-end and assign the contact to organizations or organization units and assign permissions based on role.s with the appropriate level of the organization hierarchy. You can set permissions to determine which users can view organizations in the hierarchy.

The same principle applies for creating hierarchies for customer groups. For example, you could have a customers organization with sub-organizations of Gold, Silver, and Bronze levels of customer groups. You could then leverage those customer groups to display different prices for each of your valued customer groups. See Organizations.


When a visitor registers on the front-end of the site (for example to make a purchase) a contact and accountCommerce: A user account that you create with a contact, to which you can assign roles and access privileges to the Commerce Manager. An account is automatically created with "Everyone" and "Registered" permissions when a user registers from a front-end public website that lets a customer log in before checking out. is automatically created. You can manage contacts within customer groups and organization customer groups, to which you can apply specific pricing and discountA value that is subtracted from the list price.s, and personalizationAdapt content to customized target groups for a more personalized website experience, such as displaying different content to first time and returning visitors. (See visitor groups.). See Contacts.

Anonymous shopping is allowed in a default implementation of Episerver Commerce. This means that customers are not required to create an account in order to purchase, and will not be available as contacts.

back to top

Episerver User Guide update 15-5 | Released: 2015-11-16 | Copyright © Episerver AB | Send feedback to us