A campaignCommerce: a set of related components and activities used for promotions. A campaign organizes marketing activity and is associated with discounts (promotions), customer segments, and markets. is the first step in deploying targeted marketing efforts on your e-commerce website, and provides a way to organize marketing activities.
- You must associate a campaign with discounts (promotions) to provide customer discountA value that is subtracted from the list price.s.
- You also can connect a campaign to customer segments for targeted marketing purposes. For example, you can create a seasonal campaign that includes promotions targeted for the Spring season.
- You can restrict a campaign and promotionA way to apply a discount to the products, order totals, or shipping; a marketing tool used to increase sales of certain products or product lines. A promotion is associated with a campaign.s to specific markets to serve local needs without discounting a product world-wide.