Discounts (Beta)
Episerver Commerce has a powerful and flexible feature for applying discounts to create targeted campaigns. Episerver Commerce offers a set of standard discounts, featuring the most common setups, which you can easily customize to accommodate specific campaigns.
Discount colors
Discount colors
A discount is color-coded to help you identify its components.
- Gray. Products or categories from which purchases must be made to activate the discount.
- Blue. Discounted products.
- Green. Discount amount or percentage.
Creating a discount
Creating a discount
Discounts are a key component of an effective marketing campaign, for example "buy 3, get the cheapest for free." Create discounts from the Campaigns or Marketing view.
Prerequisite: A campaign. If no campaigns exist, create one.
Creating a discount from the Campaign view
Creating a discount from the Campaign view
- Create a new campaign or edit an existing one. See also Creating a campaign.
- From the top left corner, select Create > Discount.
- Assign a name to the discount.
- Choose a discount type. (See Built-in discounts.) The Edit Discount view appears.
- Complete the fields using the following information, then click Save.Discount fields
Field Description Name Enter the name of the discount. Description Enter a description of the discount. Scheduling and Status—By default, a discount's start and end dates match its campaign's dates. To change the discount's active dates, click Different start and end dates, within the campaign dates and complete the following fields. Available from Select the date and time when the discount is available.
The discount is active only if the shopping date/time is between the Available from and Expires on dates/times, and the Active box is selected.The time refers to local time on the Episerver server. For example, you manage the website from Stockholm, Sweden and set a campaign to expire at 11:00 PM. Due to a nine-hour difference, for a shopper in California, USA, the campaign expires at 2:00 PM.
Expires on Select the date and time when the discount is no longer available. Active For a discount to be active, the shopping date/time must be between the available and expiration dates/times, and the active box must be selected.
Active check box examples- While setting up a new discount, keep Active cleared. When everything is correct, select Active, and the discount is live.
- An active discount is configured incorrectly. Clear Active to pause it, correct it, then select Active to enable the discount.
Discount
Complete the information to define the discount. See Built-in discounts.
Creating a discount from the Marketing view
Creating a discount from the Marketing view
- From edit viewWhere you edit content items, such as pages and blocks. To access edit view, log in and select CMS > Edit. (See admin view for comparison.), select Commerce > Marketing (Beta).
- Click Create > Discount. You are prompted to select a campaign for the discount.
Alternatively, click a campaign's context menu and select New Discount.
- Assign a name to the discount.
- Choose a discount type. (See Built-in discounts.) The Edit Discount view appears.
- Complete the discount information described in Discount fields.
Built-in discounts
Built-in discounts
Episerver Commerce includes many of the most common discounts. This topic explains how to use the built-in discounts when implementing a campaign.
Get cheapest for free
Get cheapest for free
If a shopper purchases at least X eligible items, the cheapest Y eligible items are free. For example, if an order includes 5 electronic accessories, the cheapest one is free.
| Name | Description |
|---|---|
| Buy at least X items | Enter the minimum number of items to be purchased from selected categories or entries to activate the discount. The value must be 2 or greater. |
| from these categories/entries | Select items to which the discount applies. See Selecting discount-eligible items. |
| Get cheapest Y for free |
Enter the number of items (Y) for which there is no charge if the shopper buys the minimum number of items. Minimum is 1. |
Selecting discount-eligible items
Selecting discount-eligible items
To select discount-eligible items, either drag and drop them from the catalogCommerce: a top-level container for catalog entries such as categories, products, and variants (SKUs). or click Browse.
You can select:
- One or more categories. Its items are eligible. Use the Include subcategories, if the discount has any categories box to determine if items in selected categories' subcategories also are eligible.
- A productCommerce: various forms of merchandise that you can display and purchase from the public site, including products, variations/SKUs, bundles, packages and dynamic packages., SKUStock Keeping Unit; corresponds to a purchasable product with specific characteristics. For example, a product line of shirts has individual variations/SKUs for sleeve size, color, and collar size., packageCommerce: a unit that contains multiple products or variants, with a single unique pricing for the entire package; comparable to an individual SKU because the package item must be purchased as a whole (such as a computer system)., or bundleCommerce: a collection of variations and SKUs that let customers purchase two or more items at once.. A package or bundle counts as one item when calculating the X in Buy at least X items.
Include Subcategories
Select this box if you want items in subcategories of the selected categories to be eligible.
If you select no items, the discount is not applied.
Reduction on related items
Reduction on related items
If shoppers purchase at least a number of items (X) from a selected group of items, they get a discount on a second group of items. For example, shoppers purchasing a winter coat get a 30% discount on scarves, gloves, and hats.
Additional points about related items discount
- The discount may be an amount or a percentage.
- The second group of items is independent of the first group. So, you have total flexibility in determining both groups.
- There is no limit on the number of discount-eligible items.
| Name | Description |
|---|---|
| Buy at least X items | Enter the minimum number of eligible items (X) to be purchased to activate the discount. Minimum is 1. |
| From these categories/entries |
Select items from which a shopper must purchase to activate the discount. See Selecting discount-eligible items. |
| Get these categories/entries | Select items to which the discount applies. See Selecting discount-eligible items. |
| At the following discount |
Choose either Percentage off or Amount off. This choice determines the discount to apply to items defined in The reward will apply to these items. See Choosing an amount off. |
Choosing an amount off
Choosing an amount off
If you choose Amount off, a window appears listing all available currencies for the campaign's Target Market. For each currency, a field is available for its discount amount. For example, if an item's Target Market includes Great Britain and its discount amount is £35, find GBP and enter 35 in the field to its right.
The Amount off window displays currency abbreviations. If you are unfamiliar with them and want to see the full name, go to Commerce Manager > Administration > System Settings > Dictionaries > Currencies.
