Commerce > Marketing

Marketing

From update 83, the marketing system features a new Campaigns user interface (beta version - work in progress), in addition to the legacy campaign system, from where you can manage campaigns and discounts. The new user interface needs to be configured for your Commerce website, and cannot be used in parallel with the legacy Campaigns system.

Use Episerver's Marketing system to create discountA deduction from an item's placed price. Typically implemented as part of a marketing campaign.s and promotionA way to apply a discount to the products, order totals, or shipping; a marketing tool used to increase sales of certain products or product lines. A promotion is associated with a campaign.s that can be applied to productCommerce: various forms of merchandise that you can display and purchase from the public site, including products, variations/SKUs, bundles, packages and dynamic packages.s, orders, or shipping. Typically, promotions are created and managed by marketing and catalogCommerce: a top-level container for catalog entries such as categories, products, and variants (SKUs). managers, and other users who handle pricing and discounts.

The marketing features allow you to create campaignsCommerce: a set of related components and activities used for promotions. A campaign organizes marketing activity and is associated with discounts (promotions), customer segments, and markets. with unique and compelling discounts. Discounts are typically based on a percentage or fixed value. You can target discounts to specific customers, time periods, or markets.

Common marketing tasks are listed below. Available tasks depend on whether you are using the new Marketing system (beta), or the Marketing system in Commerce Manager (legacy).

Marketing view (Beta)

Marketing system in Commerce Manager (Legacy)

  • Creating and managing campaigns, which can be targeted to specific groups of users.
  • Configuring customer segments, for targeting of promotions to specific groups of users and customers.
  • Creating different types of promotions with discounts and coupons.
  • Configuring expressions and policies for defining additional rules and promotion types.
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Episerver User Guide update 16-1 | Released: 2/16/2016 | Copyright © Episerver AB | Send feedback to us