Promotions [Legacy]
From update 83 Commerce features a new Campaigns user interface (work in progress) from where you can manage campaigns and discounts. The new user interface needs to be specifically configured for your Commerce website, and cannot be used in parallel with the existing Campaign system in Commerce Manager. See Campaigns (Beta) for information about the new features. This section describes the existing Campaigns system in Commerce Manager.
A promotionA way to apply a discount to the products, order totals, or shipping; a marketing tool used to increase sales of certain products or product lines. A promotion is associated with a campaign. applies discounts to productCommerce: various forms of merchandise that you can display and purchase from the public site, including products, variations/SKUs, bundles, packages and dynamic packages.s, order totals, or shipping, and is a marketing tool to increase sales of certain products or product lines. You can employ incentives such as lowered pricing and other discountA deduction from an item's placed price. Typically implemented as part of a marketing campaign.s as part of a promotion.
A promotion is connected to one or more campaignCommerce: a set of related components and activities used for promotions. A campaign organizes marketing activity and is associated with discounts (promotions), customer segments, and markets.s, which means that you need to create a campaign before you can create a promotion.
- You can create a promotion that is visible prior to checkoutThe process of buying one or more products in a webshop including shipping and billing addresses, shipping methods, and payments. or during the checkout.
- You can apply conditions to promotions using expressions, such as the number of items, the percentage discount, shipping rates, and many others.
- You can apply built-in types of promotions to individual catalogCommerce: a top-level container for catalog entries such as categories, products, and variants (SKUs). entries, orders, and shipping:
- You can build your own custom promotions.
