From update 83, the marketing system provides a new Campaigns user interface (beta version), in addition to the legacy campaign system, for managing campaigns and discounts. The new user interface needs to be configured for your Commerce website, and cannot be used in parallel with the legacy Campaigns system. See Campaigns (Beta) for information about the new features. This section describes the existing Campaigns system in Commerce Manager.
A campaignCommerce: a set of related components and activities used for promotions. A campaign organizes marketing activity and is associated with discounts (promotions), customer segments, and markets. is the first step in deploying targeted marketing efforts on your e-commerce website, and provides a way to organize marketing activities.
- Discounts (promotions) must be associated with campaigns.
- You also can connect a campaign to customer segments for targeted marketing purposes. For example, you can create a seasonal campaign of promotions targeted for the Spring season.
- You can restrict a campaign and promotionA way to apply a discount to the products, order totals, or shipping; a marketing tool used to increase sales of certain products or product lines. A promotion is associated with a campaign.s to specific markets to serve local needs without discounting a product world-wide.