Because search optimization is often language-specific, Episerver Find supports multiple languages and websites. Specifically, you can apply best bets or related queries to one or all websites and languages.
Websites, languages and indexes
At the top of the Optimization screen, use the drop-downs to choose a website or language, or both, to view statistics and perform search optimization.
You can use language-specific indexes to increase search precision with strategies like language tagging. For example, use word stemming to identify fish as the English root word for fishing and fisher.
When site visitors search a multi-language website, each language version of content appears separately in search results.
You must order index creation and multi-language index support from Episerver. You should enable desired languages during site setup.
The following examples illustrate search optimization with multiple websites and languages.
You create a "Fall Fashion" page in the master language, in English (see image). Now, you want to enable Danish and Swedish on the website, and translate the page into those languages. You also want to apply search optimization techniques to promote the translated content. It is assumed that you enabled Swedish and Danish in the website's index.
- Translate the page into Swedish and Danish.
- Because you enabled Swedish and Danish in the index, the "Fall Fashion" page appears in results when searching for tröjor and trøjer, the Swedish and Danish words for cardigans, even though the page contains the singular form cardigan (tröja and trøje).
- Create a best bet for the "Fall Fashion" page to promote it when someone searches for cardigans or jeans. You do not have to create best bets for the Swedish and Danish versions—Episerver Find automatically displays the translated versions. If a best bet's content is not translated, Episerver Find displays the master language version as a fallback language.
- Add jeans as a one-way synonym for trousers in English. If a site visitor searches for trousers, the "Fall Fashion" page appears at the top of search results.
Because it is a one-way synonym, a search for jeans does not return pages containing trousers.
- Create the corresponding language-specific synonym pair for jeans in Swedish (byxor) and Danish (bukser).
- Assume that the new style brand is replacing the old XX brand in the new collection. Add style as a synonym for XX, applying to all languages. Visitors searching for the XX brand also see results for the style brand, regardless of language.
This example continues the previous one by creating two new campaign websites with targeted content: one for fashion and one for traveling in addition to the default website. All three websites share an index and have the same languages enabled.
- Enable the desired languages in each new website, so editors can create and translate content in the sites.
- Because the campaign websites are new and have their own URLUniform Resource Locator. Also known as a web address such as http://world.episerver.com.s, the statistics views are empty until visitors generate traffic and queries.
- All websites share an index, so you have best bets, related queries, or autocomplete suggestions defined the campaign websites.
- Similarly, any language-specific search optimization for all websites also applies to the campaign websites.
- By definition, synonyms apply to all websites. Synonyms can be language-specific, as explained the style brand example above.
- Because the campaign websites have different content (fashion and traveling), you can add website-specific related queries. For example, on the travel website, searching for warm (English) might suggest tropical destinations, like Jamaica. Searching for warm on the fashion website might suggest cardigans or sweaters.
- Add website-specific autocompletion of search phrases. For instance, if a visitor enters car on the fashion website, an autocomplete suggestion might be cardigans. On the travel website, the suggestion might be car rental.