Content on an e-commerce website is usually productCommerce: various forms of merchandise that you can display and purchase from the public site, including products, variations/SKUs, bundles, packages and dynamic packages.s from the product catalogCommerce: a top-level container for catalog entries such as categories, products, and variants (SKUs)., which are exposed through types of categorization, faceted navigation or filtering.
In Episerver Commerce, content is information entered into CMS pages and blocks, and information related to e-commerce catalog entries such as categories, products and variantCommerce: a variant or SKU corresponds to a specific product with specific characteristics. For example, a product line of shirts has individual variations/SKUs that include size, color, and collar size.s. Catalog content often is based on data retrieved from external systems.
Different user groups update content. For example, merchandisers organize the product catalog, manage pricing and enrich the product information, whereas marketers and editors create campaignCommerce: a set of related components and activities used for promotions. A campaign organizes marketing activity and is associated with discounts (promotions), customer segments, and markets. pages and promote products. The shopping community creates content through social features.
Catalog content consists of a set of content types related to catalog entries such as categories, products, variants, packageCommerce: a unit that contains multiple products or variants, with a single unique pricing for the entire package; comparable to an individual SKU because the package item must be purchased as a whole (such as a computer system).s and bundleCommerce: a collection of variations and SKUs that let customers purchase two or more items at once.s, which you see when you create a new catalog entry. The Catalog view in Commerce lets you:
- Create new categories and add products and variants to these in the product catalog structure. See Product categorization.
- Browse the catalog tree to see the structure of catalog entries, and the content types on which they are based.
- Create relationships between catalog entries using drag-and-drop functionality.
- Edit catalog entries such as categories, products and variants from the On-Page Editing or the All Properties editing views; the latter provides access to editable properties for the entry.
- Add text, media such as images and videos, and links to properties in different content types such as adding a product description. See Managing content.
- Manage pricing across products, markets and customer groups, compare prices filtered by markets and customer groups, and make adjustments as needed. See Managing pricing.
- Create links to entries in the product catalog using the Link tool. You can create links to catalog content from the rich-text editor or from a link property in the content. In either case, you can select a catalog entry in the link tool dialog.
- Publish changes directly on the website, or schedule it for later publishing.
You can access the Catalogs gadgetA small application component that is responsible for its own rendering and behavior, accessible from the dashboard or the panes in the Episerver user interface. A gadget can contain functionality that you can use within the gadget interface or link away to other products integrated in Episerver (for example, a direct link to CMS / Pages where you can use the classic editing view features). in the CMS and Commerce assetContent such as documents, videos, and images that can be linked to other content such as pages, blocks, and catalog entries in Commerce.s pane where you can drag catalog entries into the rich-text editor or a content area of a CMS page or block, to display and promote selected product information such as a campaign page.
You also can use the Catalogs gadget to create relationCommerce: a link that makes a product appear in more than one product category (node). links between catalog entries by dragging catalog items into the Relations tab of other catalog entries. See Editing and publishing catalog entries.
To properly display product information when used in other types of content, the rendering templates must be adapted for displaying catalog content.
Episerver Commerce has the following e-commerce-specific gadgets which you can add to the dashboard in Episerver.
- Commerce orders gadget
- Commerce overview gadget
- Community approval gadget
- Comment abuse report gadget
- Commerce settings for CMO gadget
Multiple language content
E-commerce businesses often exist in multiple markets that require your website to be available in several languages. You can manage catalog content in multiple languages, and also activate multiple languages for the Episerver Commerce user interface. See Multi-language management for information about working with multiple content languages.
The personalization feature in Episerver CMS targets content to specific visitor groups. For example, you can design campaigns based on recent orders or the total spent amount for a customer. The personalizationAdapt content to customized target groups for a more personalized website experience, such as displaying different content to first time and returning visitors. (See visitor groups.) option is available in the rich-text editor, and also is applied to available blockShared, reusable content, such as an image banner, a page listing, or a video, that you can insert into one or more pages. If you edit a block's content, it updates every page on which it was inserted. (See Assets.)s on your website. See Commerce personalization criteria.