Commerce > Marketing > Campaigns

Campaigns (Beta)

As of update 83, the marketing system features a new Campaigns feature (beta version), as an alternative to the legacy campaign system, from which you can manage campaigns and discounts. The new user interface needs to be configured for your Commerce website, and cannot be used in parallel with the legacy Campaigns system.

In Episerver Commerce, you use campaigns to manage discountCommerce: A deduction applied to an online purchase, typically implemented as part of a marketing campaign. The discount might apply to items, shipping costs, the total order amount and so on.s when deploying targeted marketing efforts. You can assign a campaign to a specific market, to serve local needs, or to all markets. You can also limit a campaign to members of selected visitor groupSite visitors with something in common, such as age, geographic location, and so on. Used in the personalization feature of Episerver CMS. (See Personalizing Content.)s.

When setting up a campaign, you define its essential information, such as active date range, target market, eligible visitor groups, and discounts.

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Episerver User Guide 16-4 | Released: 2016-05-27 | © Episerver 2016 | Send feedback to us