Commerce > Marketing > Promotions

Promotions [Legacy]

From update 83 Commerce features a new Campaigns user interface (work in progress) from where you can manage campaigns and discounts. The new user interface needs to be specifically configured for your Commerce website, and cannot be used in parallel with the existing Campaign system in Commerce Manager. See Campaigns (Beta) for information about the new features. This section describes the existing Campaigns system in Commerce Manager.

promotionCommerce: A way to apply a discount to products, order totals, or shipping; a marketing tool used to increase sales of certain products or product lines. A promotion is associated with a campaign. applies discounts to productCommerce: various forms of merchandise that you can display and purchase from the public site, including products, variations/SKUs, bundles, packages and dynamic packages.s, order totals, or shipping, and is a marketing tool to increase sales of certain products or product lines. You can employ incentives such as lowered pricing and other discountCommerce: A deduction applied to an online purchase, typically implemented as part of a marketing campaign. The discount might apply to items, shipping costs, the total order amount and so on.s as part of a promotion.

A promotion is connected to one or more campaignCommerce: a set of related components and activities used for promotions. A campaign organizes marketing activity and is associated with discounts (promotions), customer segments, and markets.s, which means that you need to create a campaign before you can create a promotion.

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Episerver User Guide 16-4 | Released: 2016-05-27 | © Episerver 2016 | Send feedback to us