Marketing > Self-Optimizing Block (Add-on)

Episerver Add-on iconSelf-Optimizing Block

Episerver Self-Optimizing Block is an add-on and requires a separate installation, as it is not included by default in an Episerver installation. The Self-Optimizing Block add-on requires no additional license. See Episerver World for installation and configuration details.

Self-Optimizing Block is a multivariate testing add-on that randomly displays a block variant to visitors. You monitor the progress of the test and the variant that generates the most conversions is the one that is displayed the most over time. After you install the add-onA plug-in or module, developed by Episerver or its partners, to extend the capabilities of Episerver. Add-ons are available from the Episerver Add-on Store inside Episerver., a self-optimizing block type is available for selection when create new Blocks.

Creating content for multivariate testing

  1. Select New Block in the editorial interface.
  2. Select the Self-Optimizing Block type to create content for multivariate testing.
  3. Select a goal page for conversion, such as a confirmation page after posting a form.
  4. Add the block variants you want to include, preferably 2-4 variants with similar content.
  5. Publish the self-optimizing block.
  6. Drag the self-optimizing block you have just created to a landing page and publish it.

A self-optimizing block is indicated with a specific icon in edit view.

You cannot track external links. For example, a conversion is not registered if the conversion page has a shortcut link to an external Web page.

Analyzing statistics

Statistics are counted only in live view, and automatically show the most successful block over time. The Self-Optimizing Block renders the best performing block variant in edit view.

Exposures are the number of page views, and Conversions are the number of visitors reaching the goal page.

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Episerver User Guide 17-2 | Released: 2017-03-13 | © Episerver 2017 | Send feedback to us