Promotions (Legacy)

The marketing system provides a new Campaigns user interface, in addition to the legacy campaign system, for managing campaigns and discounts.

A promotionCommerce: A way to apply a discount to products, order totals, or shipping; a marketing tool used to increase sales of certain products or product lines. A promotion is associated with a campaign. In recent Commerce versions, this term is replaced by "discount." applies discounts to productCommerce: various forms of merchandise that you can display and purchase from the public site, including products, variations/SKUs, bundles, packages and dynamic packages., order totals, or shipping, and is a marketing tool to increase sales of certain products or product lines. You can employ incentives such as lowered pricing and other discountCommerce: A deduction applied to an online purchase, typically implemented as part of a marketing campaign. The discount might apply to items, shipping costs, total order amount and so on. as part of a promotion.

A promotion is connected to one or more campaignCommerce: a set of related components and activities used for promotions. A campaign organizes marketing activity and is associated with discounts (promotions), customer segments, and markets., which means that you need to create a campaign before you can create a promotion.

• You can create a promotion that is visible prior to checkoutCommerce: Completing a purchase on a website, involving the collection of shipping and billing address, shipping method, payment, and so on. or during the checkout. 
• You can apply conditions to promotions using expressions, such as the number of items, the percentage discount, shipping rates, and many others.
• You can apply built-in types of promotions to individual catalogCommerce: a top-level container for catalog entries such as categories, products, and variants (SKUs). entries, orders, and shipping:
  • Entry level promotions
  • Order level promotions
  • Shipping level promotions
• You can build your own custom promotions.