Episerver Silverpop

Setting up Episerver forms with Silverpop

The Forms Marketing Automation Integration (MAI) connector lets you connect Episerver form fields to a Silverpop database. See also: Marketing Automation.

1. Open the global menuA group of options that appears in the uppermost part of the user interface when logged in. The global menu displays products and systems integrated with your website. It also displays links to the user guide and user settings, and to a global search. See the User interface topic for further information. and select Admin > Config > Tool Settings > Silverpop. The Siverpop settings screen appears.
   —Images: Silverpop settings—

   

2. Enter the information associated with your Silverpop account and click Save.
3. Create a form on a page.
4. Click All Properties on the form.
5. Open the Mappings tab.
6. Select the database to which you map the form fields from the MA System Database drop-down field.
7. Click Publish.
8. On the form, select Edit from a form field's context menu.
9. Open the Extra field mappings tab. The database option that you selected earlier appears.
10. Enable the database option and open the associated drop-down to see the fields it has available. For example, if your form has a Text field that was configured to capture an email address:
    1. Edit the email text field.
    2. Select the Extra field mappings tab.
    3. Select EMAIL from the drop-down list to map the Silverpop database field to the Email field on the form.
    —Image: Mapping a Silverpop database field to a form field—

    

11. Repeat steps 8 through 10 for as many fields that you want to map.
12. Click Publish.

To test the mapping, go to your form on a published page, fill in and submit the form, then go to your Silverpop provider to verify that the user is added to the appropriate database (Silverpop Contacts).

Creating a mailing

The Silverpop add-on lets you create or edit an email template within Episerver. Any changes to this template will automatically be replicated to the associated template in Silverpop.

Once you publish it, the email template will be saved into Silverpop. You can adapt your email communication based on the user’s behavioral data to certain score, such as website sections browsed, links selected, and so on.

Create a mailing in Episerver as follows:

1. Create a page.
2. Click [Silverpop] Mail Template.
   —Image: New page—

   

3. Enter the required properties, such as name of the newsletter, database used, subject and the address sent from, and click Create.
   —Image: New page, properties—

   

4. Add content such as text and media. The template supports both content in HTML and text, and you should add content to both, in case the recipients have disabled emails in HTML format.
5. Select the CRM enabled property to enable this template to be shared with the CRM integration.
6. Publish the mail template.
7. Log in to Silverpop > Home > Content > View Mailings to see the mail template created.
8. Select the mail template, add content and submit the mailing. Silverpop will then start tracking of the recipients demographic and behavioral data.

Personalization using a block

Personalize the block as described in Visitor groups. Connect the block to any of the existing visitor groups in edit view.

If it is a form block, add the form you have created and connected to Silverpop.

In this example, associated content appears on a page when the visitor match the Swedish profiles criteria.

—Image: personalized block—

To create a visitor group for a Silverpop form, see Create a visitor group for an MAI connector form.