Self-Optimizing Block

Episerver Self-Optimizing Block is an add-on for the Episerver Digital Experience platform. It requires a separate installation, but no additional license. Contact your system administrator to find out more. See Episerver World for technical information.

Self-Optimizing Block is a multivariate testing add-on that randomly displays a block variant to visitors. You monitor the progress of the test. The variant that generates the most conversions is the one that appears most over time. See also A/B testing, which provides a more functionally-rich way of gauging site visitor reactions to content versions.

After you install the add-onA plug-in or module, developed by Episerver or its partners, to extend the capabilities of Episerver. Add-ons are available from the Episerver Add-on Store inside Episerver., a self-optimizing block type is available when you create new Blocks.

Creating content for multivariate testing

1. Select New Block in the editorial interface.
2. Select the Self-Optimizing Block type to create content for multivariate testing.
3. Select a goal page for conversion, such as a confirmation page after posting a form.
4. Add the block variants you want to include, preferably 2-4 variants with similar content.
5. Publish the self-optimizing block.
6. Drag the self-optimizing block you created to a landing page and publish it.

A self-optimizing block is indicated with a specific icon in edit view.

You cannot track external links. For example, a conversion is not registered if the conversion page has a shortcut link to an external Web page.

Analyzing statistics

Statistics are counted only in live view, and automatically show the most successful block over time. The Self-Optimizing Block renders the best performing block variant in edit view.

Exposures are the number of page views, and Conversions are the number of visitors reaching the goal page.