Service description
Episerver Campaign lets you run dialog marketing campaigns on channels and send professional marketing messages by email, Mobile PushThe complete campaign (- structure) to submit a push message to mobile devices.,
Episerver Campaign comes fully integrated with the tools for one-to-one dialogs with your customers:
- One-shot campaigns
- Marketing AutomationThe tool for creating automated, multilevel campaigns.
- Transactional mailsA transactional mail is an email triggered by a recipient action (such as an order or purchase) or event (such as an anniversary). It is sent out subsequent to the event.
- Opt-in processes
- Powerful segmentationThe generic term for dividing recipients into relevant groups, in order to send them appropriate content. Episerver Campaign uses Target Groups and Click Profiles for segmentation. and analysis tools that let you analyze the success of your mailings for each recipient, and generate reliable data for your marketing research.
Episerver Campaign communicates with your webshop, customer relations management system or web analytics service provider to do the following:
- Automatically display products from your webshop in your messages
- Create target groupsA subset of recipients defined by rules and conditions and a logic relationship between them. For example, all recipients in the United Kingdom.
- Create personalized product recommendations
- Consolidate your customer relationships through successful closed-loop marketingMarketing that relies on data and insights from sales teams, who report back to Marketing what happened to their leads. This information helps Marketing to understand their lead sources.
Episerver Campaign is TÜV-certified as compliant with ISO 27001 and a member of the Certified Senders Alliance (CSA).
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