Campaign

Episerver Campaign is part of the Episerver Digital Experience platform. It is delivered as a service, and requires specific license keys and setup. After service onboarding, you can access it from your web browser. See Episerver World for technical information.

Episerver Campaign is a professional omnichannel marketing software solution that creates, sends, and evaluates campaign mailings.

Image: Campaign start menu

See Getting started to log in, access features and work with the Episerver Campaign user interface.

Manage multi channel campaigns

Episerver Campaign offers an easy and powerful editor to create one-shot mailing campaigns and complex marketing automations for multiple channels.

Image: Marketing Automation campaign editor

Create and edit content

Episerver Campaign's Template Kit provides a flexible way to create newsletters. You can use it out-of-the box and with your corporate design style guide.

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Manage recipients

Episerver Campaign lets you manage recipients, unsubscribers, bouncesGenerated whenever an email fails to reach a recipient's server or mailbox. and blacklist entries in a clear and comfortable way. Create target groups by combining logic operators, set up an opt-in process and create custom click profiles.

Image: Creating a target group

Analyze campaigns

Episerver Campaign’s analysis tools let you gather statistics around your running campaigns or check and optimize mailings before you start them.

Image: Live Analytics sample

Integrate Episerver Campaign into your marketing software

Episerver Campaign seamlessly integrates all major web analytics, e-commerce and CRM systems. You can use programming interfaces (APIsStands for "application programming interface". The API specifies how some software components should interact with each other, such as accessing a database or computer hardware, or easing the work of programming graphical user interface components. APIs often are in the form of a library that includes specifications for routines, data structures, object classes, and variables. See also: https://world.episerver.com/documentation/class-libraries/) and extend Episerver Campaign with various additional functions.

  • Episerver Campaign integrates commonly available web analytics tools such as Adobe Analytics, Google Analytics, Webtrekk, econda, etracker or intelliAD.
  • The Episerver Campaign CRM integrations let you manage campaigns and transactional mails directly from your CRM system, such as Microsoft Dynamics, SAP or Salesforce.
  • E-commerce integration lets your Episerver Campaign client connect to your web shop and product management system such as Magento, OXID or Shopware.
  • Use HTTP, SOAP, REST or SMTP API to automate your marketing activities.