Deep Analytics

Deep Analytics is a report suite that you can configure to measure the success of your campaigns and evaluate mailings in detail. Select measures and group them by time period, target groupsSubset of recipients defined by rules and conditions and a logic relationship between them. For example, all recipients in the United Kingdom., click profileClick profiling allows target groups to be generated quickly and easily. Click profiles work in a similar way to assigning keywords (tags). For example, email recipients who frequently click Blu-ray offers are segmented via a click profile then supplied with targeted and highly relevant information., and other factors.

To manage reports and report templates, open the start menuMain screen in Optimizely Campaign, where the available options are grouped together. and select Analytics > Deep Analytics.

Image: Deep Analytics report templates and executed reports

Up-to-date data

When you execute a Deep Analytics report, it aggregates up-to-date data. The report's measures may vary slightly from those in the mailing overview, because the data is not aggregated at each request, but in fixed chronological intervals.

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