Campaign management

Smart Campaigns

Smart Campaigns have a convenient front-end for one-shot campaigns. Navigation paths and click paths are optimized for maximum efficiency.

• Create campaigns with drag and drop
• A/B tests and automatic send function for the best performing message
• Six criteria for selecting the best split
• Allows campaigns to be worked on by several users simultaneously
• Designed for creating email, print, SMS and push campaignsCampaign to send push messages that appear on the recipient's mobile device or web browser.
• Create campaigns from message templates
• Reuse successful campaigns with a single click
• Integrated pre-campaign recipient-path-analysisGenerated whenever an email fails to reach a recipient's server or mailbox.
• Integrated post-campaign reporting
• Select send dates and delayed delivery in line with A/B test results
• Send messages to specific target groupsSubset of recipients defined by rules and conditions and a logic relationship between them. For example, all recipients in the United Kingdom. or a limited number of recipients
• Optimizely Campaign throttlingControlling the number of email messages sent to one ISP or remote server at one time.

Marketing Automation

Marketing Automation lets you automate frequently recurring customer dialogs, such as welcome and happy birthday messages, reactivation campaigns, abandoned cart emails, and much more. Marketing Automation event and date-triggered mailings increase conversion rates and let you analyze recipient flows and activities in real time. Marketing Automation furthermore comes with an automated feature for changing recipient data and moving or copying recipients to different recipient lists.

• Create Marketing Automation campaigns with drag and drop
• Omnichannel. Send out print, email, SMS, Web Push and Mobile Push messages to different end devices and target groups from a single Marketing Automation campaign
• Create automatic lifecycle marketingThe concept that email content should be oriented toward the recipient's interests and personal circumstances. Communications with a customer pass through a series of phases (new customer, regular customer, and inactive customer). Each phase is has changing expectations. campaigns
• Send out activity and event-based mailings from a single campaign
• Actively run multiple campaigns simultaneously
• Link multiple campaigns, for example, by automatically assigning recipients from one campaign to another
• Modify campaigns while active
• Post-click-triggered campaigns
• Integrated campaign recipient-management (updating, moving and copying recipients/recipient data)
• Integrated campaign reporting for active campaigns – monitor the number of recipients who passed the individual campaign nodesCampaign: Item that determines when a recipient passes through the campaign, and the actions that are executed for the recipient. With the help of "connections", you can link nodes to specify the process of your campaign. The arrow at the end of each connection always points to the next node and the associated action. at any time

Transactional mails

Transactional mails are triggered by recipient actions or events, such as an anniversary. Optimizely Campaign sends transactional mailsAn email triggered by a recipient action (such as an order or purchase) or event (such as an anniversary). It is sent out subsequent to the event. using a high-performance APIStands for "application programming interface". The API specifies how some software components should interact with each other, such as accessing a database or computer hardware, or easing the work of programming graphical user interface components. APIs often are in the form of a library that includes specifications for routines, data structures, object classes, and variables. See also: https://world.optimizely.com/documentation/class-libraries/. Transactional mails can be activated in Marketing Automation or sent through the REST, SOAP or HTTP API.

• Sent through Marketing Automation
• Can be sent as print, email or SMS
• Sent in real time using high-performance interfaces
• Can be personalized
• Can send personalized attachments (HTTP API only)

Opt-in processes

Opt-in processes lets you create and manage your opt-in mailings with Optimizely Campaign and make them reflect your corporate design. The integrated reporting feature lets you check the number of recipients who completed the registration process.

• Creation and administration of multiple opt-in mailings in your Optimizely Campaign client
• Sent in real time using the transaction API
• Edit contents while the registration confirmation is active
• Can be personalized