Omnichannel marketing

Reach your customers on channels with flexible tools for successful omnichannel marketing – using a single provider.

• Email campaigns
• SMS campaigns
• Print campaigns
• Push campaigns
• Multi-channel campaign automation
• Separate blocklistRecipients whose email addresses are on the blocklist will never again receive email from you. This applies even if recipients subscribe to newsletters again later. To reverse this status, remove the recipient from the blocklist. management for each channel

Email

Optimizely Campaign virtually sends your emails in real time. Optimizely Campaign also comes with deliverability management, which significantly increases deliverability rates.

Range of features

• Sending speeds of up to 50 million emails per hour; more than 90% of emails delivered within the first minute.
• Comes with email throttlingControlling the number of email messages sent to one ISP or remote server at one time. to let you, for example, avoid unusually high traffic to your website and stagger customer visits for campaigns that are likely to attract a lot of interest (such as special offers, prize draws, or surveys)
• Enhanced HTML layout for ensuring emails are correctly displayed in webmailers and email programs
• Mobile Fusion provides responsive design for optimized display on mobile end devices
• Auto generated text version
• Auto generated online version
• Landing pages
• Can be personalized
• Web forms for allowing recipients to register and recipient management
• SWYNStands for "share with your network" provides sharing mailing content on social networks (Facebook, Twitter, WhatsApp, Xing) and via email.

SMS

SMS provides seamless integration of messaging to reach your customers.

• Supports GSM and UCS2 coding for international character sets
• Capable of sending multi-part SMS (concatenated SMS)
• Direct message routing to 12 countries
• Standard number-based sender identification
• Speed-dial number-based sender identification
• Alphanumeric character-based sender identification
• Can be personalized

Print

Print supports direct mail print mailings. Increase your response rate by up to 50% with a combination of print mailings and emails in one-to-one dialog marketing campaigns. Trigger print mailings by a special offer or an event (such as following a purchase or a birthday). The printing process and the mail dispatch are handled by Deutsche Post, which is Germany’s leading dialog marketing service provider.

• A4-size letters containing up to 3 pages, printed on one or both sides
• A6-size postcards, DIN long, DIN long envelope, Maxi
• Templates for print mailings for optimal print results and maximum ease of use – no previous experience required
• Short production lead times
• Automated pre-press workflow and dispatch
• High-quality digital prints
• Delivery options: Economy delivery
• Delivery options: Express delivery
• Can be personalized

Mobile Push

Mobile Push sends automated push messagesMessage that appears on the recipient's mobile device or web browser without any special request. and reaches every customer who has your app on their smart phone or tablet.

• Available for Android and iOS
• App-based opt-in methods
• Can be personalized

Web Push

Web Push sends automated push messagesMessage that appears on the recipient's mobile device or web browser without any special request. and reaches your customers when they open a web browser.

• Available for the most important web browsers
• Can be personalized
• Preview function