Recipient management

Systematically collecting and analyzing customer data is key to running effective email and omnichannel campaigns. Optimizely Campaign comes with a number of options for processing different data sources and using these to boost your performance.

Blocklist

Recipients whose email addresses are on the blocklist are no longer sent any mails. This also applies if these recipients subscribe to emails again later, even if they do so multiple times.

  • Client-wide blocklist
  • Blocklist inheritable by sub-clients
  • Manually add recipients to the blocklist
  • Manually import blocked recipients from a CSV
  • Search the blocklist for datasets
  • Delete datasets from the blocklist
  • Use of wildcards to block entire domains or email addresses using key words
  • Global blocklist with email addresses that may not be contacted
  • Automatic feedback-loop recognition and addition to blocklist
  • Automatic external blocklist cross-checks via interfaces or linked databases

Responses and bounce management

Regardless of whether they are hard or soft bounces, or genuine replies, Optimizely Campaign automatically filters and processes responses by category.