This topic is for administrators and developers with administration access rights in Microsoft Dynamics.
With the integration you can send campaigns from Microsoft Dynamics CRM via Optimizely Campaign. Send large information volumes securely via
Start campaign mailings in Microsoft Dynamics, and receive reports with sent and returned response data (opens, clicks, direct replies, outbounces and unsubscribes).
You can copy CRMStands for "customer relationship management"; a system for managing interactions with current and future customers, including support for sales, marketing, customer service and technical services. marketing lists into Optimizely Campaign recipient lists, and automatically include new CRM contacts in a Marketing Automation campaign to for example send welcome and birthday mailings.
Features and supported versions
|Feature||Microsoft Dynamics 365||Microsoft Dynamics CRM 2016||Microsoft Dynamics CRM 2015|
|Optimizely Campaign management||✓||✓||✓|
|Transfer of recipient data||✓||✓||✓|
|Copy marketing lists into Optimizely Campaign||✓||✓||✓|
|Transfer of response data||✓||✓||✓|
|Synchronize unsubscribes and outbounces||✓||✓||✓|
Microsoft's Mainstream Support for Microsoft Dynamics CRM 2015 ended on January 14, 2020.
To set up the Microsoft Dynamics integration, contact customer support.
Provide Optimizely with the following information:
- Your SOAP API user name in Optimizely Campaign. If you do not have a SOAP API user account, contact customer support. Use a separate email address that is not used for logging into Optimizely Campaign.
- Any additional CRM data in addition to the standard data you want to be transferred to the Optimizely Campaign recipient list. See Configuring additional fields for the recipient list.
- The client IDs for the integration. To see the client ID, open the Optimizely Campaign start menuMain screen in Optimizely Campaign, where the available options are grouped together. and select Administration > API Overview > REST API.
- The IDs of the corresponding recipient lists, if you want to synchronize marketing lists with Optimizely Campaign. Alternatively, customer support can create new recipient lists. To find recipient list IDs, open the start menu and select Administration > API overview > Recipient lists.
See Troubleshooting and maintenance if there are issues with the integration.
These instructions apply to the Microsoft Dynamics 365 online version. Procedures are similar for on-premises versions.