Recipients

This section shows how to manage active and inactive recipients, create target groupsSubset of recipients defined by rules and conditions and a logic relationship between them. For example, all recipients in the United Kingdom. and send personalized content to customer segmentsA term for dividing recipients into relevant groups to send them appropriate content. Optimizely Campaign uses Target Groups and Click Profiles for segmentation..

• Recipients overview. Functions for working with recipient data sets.
• Trial import. Check the data in a recipient list before the actual import.
• Import. Import recipients into a recipient list.
• Export. Export recipients to a CSV file.
• Cross-checking recipients. Identify the recipients of a mailing and the internal lists used.
• Recipient lists. Copy, edit and clear recipient lists.
• Target groups. Generate, utilize and analyze segments.
• Opt-in. Information on the opt-in procedure.
• Unsubscribers. Manage recipients who have unsubscribed from a mailing.
• Recipient history. Display mailing progress with individual recipients.
• Export mailing and performance data. Export response data as CSVStands for "comma-separated values"; tabular data in a plain text file separated by the comma character. or XML.
• Click profiles. Create, edit and assign click profilesClick profiling allows target groups to be generated quickly and easily. Click profiles work in a similar way to assigning keywords (tags). For example, email recipients who frequently click Blu-ray offers are segmented via a click profile then supplied with targeted and highly relevant information..
• Responses. View bouncesHard bounces occur when an email cannot be delivered due to a permanent error (for example because the email address no longer exists). and replies.
• Blocklist overview. Manage the blocklistRecipients whose email addresses are on the blocklist will never again receive email from you. This applies even if recipients subscribe to newsletters again later. To reverse this status, remove the recipient from the blocklist..
• Preference Center. Set up a Preference Center for profile self-administration.
• Connect for Campaign. An add-on that connects Optimizely CMS, Optimizely Forms, and Optimizely Campaign.