Working with Visitor Groups and Personalized Content

EPiServer CMS has a feature called Personalization, which is a way to adapt the content on your website to particular groups of your audience. As an editor you can design information on your website to suit a specific visitor group.

To target your content you simply select any content on a page, an image, a piece of text or dynamic content, and select which groups that are to be allowed to see it. Note that visitor groups will only have read access.

The possible usages for this are endless. You can show different content on the front page to returning versus new visitors. Target easy links to your products for potential customers, or, present the address of the sales office closest to the visitors from one country. See "Creating Personalized Content".

You can cut, copy and paste personalized content boxes in the Editor area, just as you can do with any other objects.

Creating Personalized Content Work Procedure

Create personalized content in the following steps:

1. The administrator creates visitor groups. Also the administrator can set up access rights in Admin mode for a visitor group to a page and its files.
2. The editor selects the content (such as text, images and dynamic content) on a web page to personalize and selects visitor group. Previews the personalized content, publishes or continues to work with the personalized content.
3. If statistics was enabled when the visitor group was being added, the editor can add the Visitor Group Statistics gadget in EPiServer OnlineCenter to see how many visitors have visited a page with personalized content.

Last updated: 2011-03-25 | Copyright © EPiServer AB