When pages are linked in EPiServer CMS, they are assigned an address that can prove difficult to remember and which you may want to avoid using in a marketing context. Simple address for this page allows you to create a link so that visitors can access the page using an understandable address. If, for example, you enter /products in the field, visitors can enter http://www.company.com/products in the address bar of their browser and jump straight to this page.
This function also works if you enter the name of the page after the website address. For example, if I have a page called News, I can enter http://www.company.com/news and come to the right page without having to enter a simple address. EPiServer CMS first searches pages that have a simple address. If it does not find a page with that address it will search on the name of the page. If several pages have the same name, the page found first will be displayed.