Marketing

The Marketing system consists of the following componentsA plug-in that is added to the client side application. Components are used for integration purposes, for example to enable editors to do drag-and-drop of multiple files from their computers to the file manager in EPiServer CMS.:

• Campaigns - a way to organize marketing activities. Campaigns must be associated with Promotions in order to provide customer discounts. Optionally, Campaigns can also be tied to Customer Segments for targeted marketing purposes.    

• For example, you can create a seasonal campaign that will include different Promotions targeted for the Spring season.

• Promotions - a way to apply various discounts to the products, order totals or shipping.  A Promotion is a marketing tool used to increase sales of certain products or productA product represents various forms of merchandise that you can display and purchase from the public site, including Products, Variations/SKUs, Bundles, Packages and Dynamic Packages. lines.  Various incentives such as lowered pricing and other discounts can be employed as part of a Promotion.

• Promotions are always tied to Campaigns.
• Promotions can be classified into two types: 1) either you can create a Promotion that is visible prior to checkoutThe procedure of buying one or more products in a webshop. Involves defining shipping and billing addresses, shipping methods and payments. or 2) you can configure the Promotion to be displayed during the checkout process.
• The most powerful aspect of the Marketing system is the Expression Engine which allows variable conditions to be applied when creating a Promotion.  These conditions vary from the number of items, the percentage discountA value that will subtracted from the list price., shipping rates and many others.

• Customer Segments - these determine the target audience for the Promotions.  Customer Segments determine the target audience for the Promotions. Within a Campaign, all Promotions will be applied to whatever Customer Segments associated with the same Campaign.  Members of the Customer Segments can be pre-defined in static groups or you can use the Expressions Engine to create dynamic groups whenever Promotions are run.

• For example, you can have a Customer Segment that targets all users from the Los Angeles area. You can create an Expression that will include all the customers whose home city is Los Angeles.  Thus, when a user1. The number of unique IP adresses that visited this page/URL during a specified period. 2. A person using a product, or someone visiting a community website either anonymously or as a registered member. registers on the site he immediately becomes part of the target Customer Segment.

• Expressions - these are customizable Conditions which allow users to extend different aspects of the Marketing system -- Promotions, Customer Segments and Policies all rely on Expressions.  There is an Expressions Engine which is a core technology behind the Marketing system.

• For example, you want to set a Promotion for "40% off Item X." The Expression or Condition to enable this Promotion would include: Catalog ID for Item X and Reward of 40%.

• Policies - rules that are always executed when Promotions are applied. This allows a Marketing manager to declare rules just once for the whole site.

• An example of a rule is as follows: "Do not allow negative orders".

Version: EPiServer Commerce 1 R2 SP2| Last updated: 2012-09-20 | Copyright © EPiServer AB | Send feedback to us