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Personalization

The personalization feature in EPiServer CMS allows you to create adapted content that will be displayed to targeted Visitor Groups. Based on user information collected when visitors access your website, different content will be shown to different visitor groups of your choice. You can for instance display different content to first time visitors and returning visitors on your website. The personalization feature is described in detail in the user documentation for EPiServer CMS.

The EPiServer Commerce sample site features a number of predefined visitor group criteria customized for an e-commerce site where you want to adapt content based on products and order information. Visitor groups can be applied to the various content on your EPiServer Commerce site, thus creating a personalized website visitor experience.

The visitor groups and their associated personalization criteria can be accessed by clicking CMS in the global menu, and then selecting Visitor Groups in the submenu displayed. Or, you can right-click in View mode and select Visitor Groups in the EPiServer CMS right-click menu.

The personalization criteria for EPiServer Commerce are available under Commerce Criteria when you click Add to define visitor groups for your site. The various criteria can then be dropped into the configuration area.

The predefined personalization criteria for EPiServer Commerce are described in more detail in the following.

Customer Properties Criteria

Order Frequency Criteria

Product in Cart or Wish List Criteria

Recent Orders Criteria

Total Spent Criteria

 


Version: EPiServer Commerce 1 R2 SP2| Last updated: 2012-09-20 | Copyright © EPiServer AB | Send feedback to us