Ektron's marketing suite is digital marketing software that delivers results by driving leads and increasing conversion rates. Ektron's marketing suite provides a seamless transition of your existing content management system with an intuitive, easy-to-use authoring experience and built-in mobile support. Convert your site into an inbound marketing powerhouse.
Ektron's marketing suite provides easy-to-use tools for marketing campaign managers, lead generation managers, digital marketers, and content marketing managers. Ektron's marketing suite helps your content get found faster, provides relevant and personalized messaging to your visitors to increase engagement, and boosts campaign performance, converting more visitors to leads and customers. Boost productivity, get your message to your target market, and deliver a rapid return on investment with dynamic results to your content, inbound, and digital strategy.
Ektron's marketing suite consists of the following components.
Leverage categories of users (personas) who fit a targeted demographic, attitude, or behavior. With personas, you can create a personalized Web experiences based on common interests, which increases visitor engagement and drives marketing qualified leads (MQLMarketing Qualified Lead; someone who is more likely to become a customer versus others who are "browsing but not buying." MQLs can be identified through analysis of activity data.s) to your sales team.
Personalize a site visitor's experience by providing content that matches his or her interests. For example, you can use the search keywords that were used to find your site to determine the best offer to show a prospect. You can use other criteria, such as user profile information, or a submitted survey.
Multivariate testing lets you offer several variations of the same page, then measure site visitors' reactions to each variation. The one that generates the most conversions is automatically promoted to the design for that page, thereby maximizing your website's ROI.
The Business Analytics feature lets you track statistics about visits to your website. You can use it to determine the following kinds of information:
The SEO server controlA server control uses API language to interact with the CMS and Framework UI to display the output. A server control can be dragged and dropped onto a Web form and then modified. analyzes your website for W3C compliance, what information Google has about the page, Alexa rankings, image alt text, keyword density and metadata. SEO lets you know how (and if) you have set these values.
Personalization is fast becoming an integral part of websites like iGoogle and Facebook, and organizations see personalization as a way to make their sites "stickier" and more engaging. Ektron provides tools to let membership users personalize their experience on your site, bringing relevant information to their fingertips. By letting users add widgets, applications, and feeds to a website, Ektron provides a framework on which to easily build true, personalized portals.
Site visitors have little patience for generic Web experiences that ignore the context of their visit. The opportunity for marketers is to connect content with context, to deliver personal Web experiences that deliver business results.
Ektron's marketing suite empowers marketers to create relevant, personalized Web experiences that deliver better business results. Engage customers with targeted marketing to drive them to take action. Maximize conversion rates through sophisticated multivariate testing. Analyze site performance by connecting your Web analytics data to your marketing teams in real time. Create business agility by empowering marketing with both data and tools with the Ektron's marketing suite.
Inbound marketing follows these stages:
Your inbound marketing strategy should include the following: