Targeting content with GeoIP information

GeoIP support lets you target your messaging to specific audiences based on current geographical location. Ektron uses a site visitor’s IP address to detect the location. For example, your website may have a special sale on snow blowers. That information is relevant to people in northern climates but of no interest to those living in the tropics. Or, a site visitor uses a cell phone to find the nearest store location, and the Ektron Map server controlA server control uses API language to interact with the CMS and Framework UI to display the output. A server control can be dragged and dropped onto a Web form and then modified. displays a map of nearby stores based on the user's current latitude and longitude.

Ektron maintains GeoIP information in a cookie only while a visitor uses the site. When the visitor exits, Ektron deletes the cookie. Ektron obtains the following information from the IP address of your site visitors. (The values are only examples.)

Ektron includes GeoLite data created by MaxMind. You can purchase more accurate GeoIP databases from MaxMind.