Measuring Web experiences with multivariate testing

NOTE: The Multivariate Testing feature is part of Ektron's marketing suite.

Multivariate testing lets you offer several variations of the same page, then measure site visitors' reactions to each variation. The reaction that generates the most conversions during the testing period is automatically promoted to the design for that page, thereby maximizing your website's ROI.

For example, the marketing manager wants to know which of 3 ads produces the most visits to a registration page.

Conversions are tracked, and when the target number of conversions occurs, the variation achieving the best results automatically becomes the permanent page on the site, without intervention by the website administrator.

You can create variations for a number of page elements (images, copy, buttons, form fields, and so on) to find the combination that most effectively compels site visitors to take the next step. You can use actual, timely data to drive decisions.

Multivariate testing is easy to implement, requiring no help from a developer or designer.

IMPORTANT: The Multivariate Testing feature requires the use of PageBuilder templates. For more information, see Developing wireframe templates.