A blog is a web page with personal comments in diary form, often with links to other web pages. In contrast to handwritten diaries, blogs usually show the latest entry first. In the beginning, a blog was a list of relevant links with accompanying comments. Blogs are often published by private individuals, sometimes by groups, and they are updated regularly: from several times a day, to a few times a week. Newspapers and other news websites do not count as blogs, but they may provide space for blogs.
A file that is placed on a visitor’s computer. The information saved in the file depends on how the website being visited has been coded. If you do not want cookies to be saved on your computer, you can switch off the function in your web browser. All websites must state whether cookies are used and state how they are used.
Cascading Style Sheet. A type of format template that defines appearance and layout. The same CSS template is often used throughout an entire website, although it is possible to have a separate template for each page.
An automated score, on a scale from 0 to 100, assigned by the EPiServer SEO robot simulator from the last scanning of the website. Digital visibility is a measure of how well the website meets the technical requirements of search engines. A high Digital Visibility score implies that the page complies well with widely accepted technical search engine ranking criteria. If a site or page scores well on Digital Visibility (and ranking criteria related to content and Link popularity are also met) the site should rank well in major search engines.
Visits generated when a user arrived after having typed the URL directly in the browser, or used bookmark or or clicked on a link in an e-mail.
The search engines regard an external link to your website as a ”vote” for your website. Based on a set of ranking criteria specific for each search engine, the inbound link from an external domain will help your website (and specifically the URL on your website that the link is pointing to) gain better rankings in the search engines.
An extended version of an intranet. It uses the same technology as the World Wide Web, but only permits a small number of users. An extranet is not only accessible to the employees of a company, but also to external parties cooperating with the company, such as subcontractors and retailers.
Hypertext Markup Language. The language often used to write web pages. The layout of the text and the page as well as the links are specified by simple codes that are invisible to the user when the page is viewed in a web browser. There is a standard for the way HTML should be written, although different web browsers sometimes interpret the language differently.
The most linked-to pages/documents on your site are considered by search engines as more important/trusted. Therefore, if you consider one specific page as having the best content for a specific, prioritized keyword, you should strive to ensure that when that keyword occurs elsewhere on the website, hyperlinks are established to the target page. Search engines will then tend to give that page best rankings for the specific keyword.
A network based on the same technology as the World Wide Web and that works in the same way, but which is only accessible to the employees of a company or organization. Compare with Extranet.
Percentage of keyword phrases in a text. Around 5 percent is recommended, more than 10 percent is considered as "keyword stuffing".
Key Performance Indicators (KPI) give you the possibility to define and measure different predefined actions on the web pages.
Meta tags are not visible to the human eye when viewing a web page. The Title tag is a key factor when search engines analyze and rank web page. Meta description is a short description of a page’s content. Meta description text is used for the snippet of text displayed beneath the title on the search engine results page (SERP).
Google page rank reflects the importance of web pages on a scale from 0-10. Pages that Google believe are important pages receive a higher page rank and are more likely to appear at the top of the search results. Page rank also considers the importance of each page that links to your website, as votes from some pages are considered to have greater value, thus giving the linked page greater value. Note that this ”official” page rank of a web page’s link popularity is only an indicative measure of how Google evaluates it.
RDF Site Summary, also known as Really Simple Syndication, is a standard for distributing information from one website to another. It is often used for distributing news items.
Search engine robots crawl your website and fetch pages. Then an indexing program analyzes the pages and stores a representation of the pages in the search engine’s index.
Search Engine Optimization.
Search Engine Result Page. The Title tag of the web page, H1 heading and the lead will be displayed as the text search engine result page.
The number of unique IP adresses that visited this page/URL during a specified period.
Uniform Resource Locator. Also known as a web address. HTTP stands for Hypertext Transfer Protocol. The HTTP must be included in the web address when creating a link from one web page to another.
The number of unique work stations that visited this page/URL during specified period. Cookie-based identification.
Unicode Transformation Format-8. It is an octet (8-bit) lossless encoding of the Unicode character set. UTF-8 is the default encoding for XML.
World Wide Web Consortium. W3C is an international community that develops standards for the web.
Web Accessibility Initiative. The association that has developed guidelines for making websites accessible for people with disabilities.
Number of visits to a URL through channels (external referrers), direct arrivals and internal links.