Optimizely User Guide

CMS

Optimize your content

The base of the Optimizely platform is the CMS (Content Management System).

Commerce

Increase your conversion rates

Optimizely Commerce lets you create and deploy a flexible e-commerce website for any type of brand or market.

B2B Commerce

Create meaningful experiences

B2B Commerce lets you configure and implement e-commerce websites for manufacturers and distributors.

PIM

Breathe new life into your products

Quickly and efficiently set up and manage your product catalog.

Marketing

Strengthen your marketing message

Optimize your marketing campaigns by using A/B testing, Marketing Automation, Google Analytics etc.

Campaign

Boost your email marketing

Create mailings and complex marketing automation campaigns in multiple channels

Personalization

Customize your customer message

Create content directed towards target groups and segments specific to your business area.

Search & Navigation

Optimize user experience

Optimizely Search & Navigation bases search functionality on visitor search behavior and website statistics.

What's new

See what's new in the Optimizely platform.

Getting started

Check out this section if you are new to Optimizely.

Print

PDFs for print

If you want to print the Optimizely documentation, you find PDF versions here.

Videos

Watch our video tutorials to learn how to work efficiently in Optimizely