Resource app store information

iOS

Apple provides a basic guide to the various attributes displayed within the app's product page. For your convenience, we have provided a general overview of these attributes below, however, you can use this link to the App Store or the direct links provided below to learn more:

App Data Description Apple Resource
Application Name Keep it short, simple, and easy to spell. This name is how users will find the app within the App Store. App General Overview Guide
Subtitle Intended to concisely summarize the purpose of the app. It can only be updated when a new version of the app is submitted. App General Overview Guide
Icon Clear, simple and recognizable are the goals here. App Icon Guide
App Previews Short previews highlighting key functionality, features, and UI. App Preview Guide
Screen Shots If App Previews do not exist, these are displayed within search results. Similar to App Previews, these are intended to highlight key functionality, features, and UI. App General Overview Guide
Description Description to highlight purpose of the app. The first sentence is what is displayed before having to tap to read more. Can be updated when a new version is submitted. App General Overview Guide
Promotional Text Displayed above the description, can be updated at any time, typically used to promote limited time type information, that is latest news, upcoming new features, and so on. It is not expected that this feature will be used within the B2B Commerce Mobile app. App General Overview Guide
Keywords Determines where the app shows up within search results. Apple has several keyword restrictions that if used, can cause the app to be rejected when submitted to the App Store. Please read the related documentation to ensure keyword compliance. App Search Guide
In-App Purchases Allows for users to view and start in-app purchases from the product page. It is not expected that this feature will be used within the B2B Commerce Mobile app. In-App Purchase Guide
What's New Displayed on both the Product page and the on the Updates tab. Used for highlighting new features, functionality, or calling out specific key bug fixes. App General Overview Guide
Ratings & Reviews Reviews and responses can be updated at any time. Only the latest review and response is displayed on the product page. You can communicate with users who have submitted a review through Apple's iTunes Connect tool to address comments or feedback. App Ratings and Review Guide
Categories There are two categories that can be assigned to the app to help users find the app while browsing the App Store. The primary category is the most important category, as it is where the app shows up when browsing by category or filtering on search results. App Category Guide
Support URL A URL with support information for your app. This URL will be visible on the App Store.  
Marketing URL A URL with marketing information about your app. This URL will be visible on the App Store.  
Copyright The name of the person or entity that owns the exclusive rights to your app, preceded by the year the rights were obtained (for example, "2008 Acme Inc."). Do not provide a URL.  

Android

Android provides a basic guide to the various attributes displayed within the app's product page. For your convenience we have provided a general overview of these attributes below; however, you can use this link to Google Play or the direct links provided below to learn more:

App Data Description Google Play Resource
Icon Clear, simple and recognizable are the goals here. App Icon Guide
Feature Image Generally this is the first thing that users will see when they view the app within the app store. It should be a well thought out image that captures the essence of the app. App Feature Image Guide
Title Your app's name on Google Play. App Store Guide
Short Description The first text users see when looking at your app's detail page on the Play Store app. App Store Guide
Full Description Your app's description on Google Play. App Store Guide
Reviews Google Play allows app owners the option to respond to reviews. App Ratings and Review Guide
Policies Be sure to read Google Play's policies on app metadata to avoid any issues with posting the app. App Metadata Policies
Google Play badge link As desired, post the "Get it on Google Play" badge on your website to encourage users to install the app. App Download Link Guide
Categorization Specify the application type and category. App Store Guide
Contact Details This category of metadata includes references to the website, email and phone that will be publicly displayed on the Play store. App Store Guide
Privacy Policy URL Information on protecting user privacy. App Privacy Policy Guide