Analytics

This section describes Optimizely Campaign’s analysis tools to gather statistics after dispatch, or check and optimize your mailings before you send them. If you want to use third-party analysis tools, see Web analytics integrations.

• Performance Dashboard (Beta). Create a graphical overview of your marketing activities.
• Deep Analytics. Create cross-client analyses with more than 30 measurement variables.
• Reports. Analyze mailing statistics.
• Live Analytics. Create RFM Stands for "recency, frequency, monetary". A customer segmentation technique that uses past purchase behavior to divide customers into groups. Recency (R): Time since last purchase. Frequency (F): Total number of purchases. Monetary value (M): Total monetary value. analyses.
• Deliverability preview. Check displays and spam suspicion with the most important email providers before dispatch.
• Post-click tracking. Analyze actions of recipients on your website.
• Visual link analysis. Graphically display link clicks.
• Visual link analysis of post clicks. Graphically display sales volume and number of orders generated via a link.
• Attention analysis. Create heat maps.
• Activity overview. Display marketing activities within a defined period.