Groupings

You can use the following groupings for Deep Analytics reports:

Grouping Description
Date or Time Select one of the following groupings:
  • Year
  • Calendar Week
  • Month
  • Date
  • Hour of the Day
  • Week Since Day of the Week
  • Day of the Week
  • Day of the Month
Domain Recipient domain
Recipient List Select one of the following groupings:
  • Recipient List Name
  • Recipient List ID
Recipient List Field Various fields in recipient lists
Click Profile Used click profiles
Link Links used in the mailing
Link Type Select one of the following link types used in the mailing:
  • Link
  • Double opt-in link
  • Online version link
  • Send-to-a-friend link
  • SWYN link
Mailing

Select one of the following groupings:

  • Mailing Name
  • Mailing ID
Client Name or ID of the clients you are allowed to access. Select one of the following groupings:
  • Client Name
  • Client ID
Folder Folders in which you store mailings
Subject Subject lines used in mailings

Only the standard subject line is considered. Additional target group-controlled subject lines are ignored.
Target Group Recipients who belong to specific target groups
Browser, OS, Device Select one of the following groupings:
  • Device Type
    • Camera
    • Car multimedia
    • Video game console
    • Desktop computer
    • Feature phone
    • Phablet
    • Portable media player
    • Smart display
    • Smartphone
    • Tablet
    • Smart TV
    • Wearable
    • Peripheral
  • Browser
    • Android Browser
    • Chrome
    • Firefox
    • Internet Explorer / Edge
    • Microsoft Outlook
    • Opera
    • Outlook Express
    • Safari
    • Thunderbird
  • Operating System
    • Android
    • BlackBerry
    • GNU/Linux
    • iOS
    • Mac
    • Symbian
    • Unix
    • Windows
    • Windows Mobile
  • Operating System Version
Media Type Media type (marketing channel Channel through which advertising messages or information are transmitted to customers and prospects. For example, email, SMS, print or push.)
Contact Frequency Number of messages received by a recipient within a reporting period