Basics

This section describes the basics of Optimizely Campaign to get started.

• Getting started. Learn more about Optimizely Campaign and create a campaign.
• Logging in. Work with the Optimizely Campaign user interface, including logging in and out.
  • Start page
  • Lists and folders
• User management. Set up user accounts and permissions.
• Roles. Create permission profiles.
• Clients. Layout of the Optimizely Campaign working environment.
• Deliverability basics. Information and best practices for a successful deliverability of emails.
• Exclusive IP addresses. Information on dedicated IP addresses.
• ISO 27001 certification. Gives you the guarantee that Optimizely's safety management for operation, service and development of email marketing platform complies with internationally recognized standards regarding data and information security.
• Service description. Overview of standard functions and upgrade options.