Campaign management

Smart Campaigns

Smart Campaigns have a convenient front-end for one-shot campaigns. Navigation paths and click paths are optimized for maximum efficiency.

Marketing Automation

Marketing Automation lets you automate frequently recurring customer dialogs, such as welcome and happy birthday messages, reactivation campaigns, abandoned cart emails, and much more. Marketing Automation event and date-triggered mailings increase conversion rates and let you analyze recipient flows and activities in real time. Marketing Automation furthermore comes with an automated feature for changing recipient data and moving or copying recipients to different recipient lists.

Transactional mails

Transactional mails are triggered by recipient actions or events, such as an anniversary. Optimizely Campaign sends transactional mails An email triggered by a recipient action (such as an order or purchase) or event (such as an anniversary). It is sent out subsequent to the event. using a high-performance API Stands for "application programming interface". The API specifies how some software components should interact with each other, such as accessing a database or computer hardware, or easing the work of programming graphical user interface components. APIs often are in the form of a library that includes specifications for routines, data structures, object classes, and variables. See also: https://world.optimizely.com/documentation/class-libraries/. Transactional mails can be activated in Marketing Automation or sent through the REST, SOAP or HTTP API.

  • Sent through Marketing Automation
  • Can be sent as print, email or SMS
  • Sent in real time using high-performance interfaces
  • Can be personalized
  • Can send personalized attachments (HTTP API only)

Opt-in processes

Opt-in processes lets you create and manage your opt-in mailings with Optimizely Campaign and make them reflect your corporate design. The integrated reporting feature lets you check the number of recipients who completed the registration process.

  • Creation and administration of multiple opt-in mailings in your Optimizely Campaign client
  • Sent in real time using the transaction API
  • Edit contents while the registration confirmation is active
  • Can be personalized