Segmentation

Target groups

Successful dialog marketing: Target, attract, inform and engage your customer segments with custom content. Optimizely Campaign helps you define target groups to ensure that your mailing content and subject lines are relevant to every one of your recipients.

Click profiles

Categorize your recipients’ clicking behavior with click profiles. Rule-based click profiles provide information about your campaign's performance, instead of complex individual mailing and campaign analyses.

  • Cross-campaign click profiles
  • Manually assign click profiles
  • Rule-based click profile assignments based on wildcards
  • Rule-based click profile assignments based on regular expressions