Facebook paragraph

Use the Facebook paragraph to integrate up to 25 current Facebook posts into a message. Keep recipients up-to-date with exciting topics from your social network.

Decide whether Optimizely Campaign updates the Facebook paragraph every time you send a message and automatically loads the latest posts from your Facebook timeline, or whether Optimizely Campaign only displays Facebook posts you defined when creating or modifying the campaign.

• Dynamic integration. Displays your latest social media activities. However, you cannot permanently delete or edit posts in the Facebook paragraph. If you remove or edit Facebook timeline posts from the Facebook paragraph, those posts are reloaded into the Facebook paragraph when the mailing is sent.
• Static integration. Provides more control over posts that appear in the Facebook paragraph. When creating a message, you can manually update which posts to integrate. You can delete individual posts. When the mailing is sent, Optimizely Campaign does not update the Facebook paragraph from your Facebook timeline. Changes can be made but do not happen automatically.

Creating a Facebook paragraph

1. While editing the mailing content in the Template Kit, click New: Content paragraph.

   You can also use the paragraph in the header and footer area by clicking Header or Footer.

   

2. Click Facebook.

   

3. In the configuration window, click Apply. The new Facebook paragraph appears on the left.

Configuring a Facebook paragraph

1. On the left side of the preview, in the menu bar of the Facebook paragraph, click Facebook. The configuration window opens on the right side.
2. See the following tables to set options in the corresponding tabs. Click Apply to confirm your settings.
   • General
   • Settings
   • Button
   • SWYN
   • Default values
   • Options
   • Click profiles
   • Target groups

General

Parameter	Description
Content
Heading	Enter a heading for the paragraph.
Show in desktop version	Select to include this paragraph in the desktop mailing.
Show in mobile version	Select to show the paragraph in the mobile version of the mailing. The Activate mobile version setting in the general settings must be activated for this option to take effect.
Show in text version	Select to show the paragraph in the text version of the mailing.
Link
Text	This text is subsequently linked to in the mailing.
URL	Enter a link , such as the starting page or your public Facebook profile.
Orientation	Position the link on the right, left, or center.

Settings

Parameter	Description
Account name	Enter your public Facebook user name, which is the name used in the web address for your Facebook timeline. It is the last part of the URL: https://facebook.com/User name. If the display of your Facebook page is limited to specific countries, Facebook posts will not load if you or your recipients are located outside of the countries for which the display is allowed.
Maximum number of entries	Enter the maximum number (up to 25) of Facebook posts to be displayed in your message. If you enter 0 or leave this field blank, a default value of 10 Facebook posts are used. If fewer than 10 posts are available in your Facebook account, fewer posts are retrieved and displayed. Also, if you are using static integration, changing this value has no effect on any posts already retrieved. You must manually update the Facebook paragraph for the new number of posts to take effect.
Date format	In the drop-down list, select a date format to be displayed next to your Facebook posts. If using static integration, changing the date format has no effect on Facebook posts that have already been retrieved. You must manually update the Facebook paragraph for a date format change to take effect.

Button

See Click2Go.

SWYN

You can enable the SWYN Stands for "share with your network" function for social networks individually for each paragraph. To allow sharing of these paragraphs in a social network, select the Show check box for the network in which you want them to appear.

Parameter	Description
General
Alignment	Links (symbols and text) and the introduction text are right-aligned.
Position	Links (symbols and text) and the introduction text are positioned at the bottom edge of the paragraph.
Default values
Title	Displays up to 50 characters in the user's profile if the user shares the paragraph over a social network, as long as no other title is indicated for that network.
Text	Displays up to 250 characters in the user's profile if the user shares the paragraph over a social network, as long as no other text is specified for that network.
Image	Displays up to 100 x 100 pixels in the user's profile next to the text if the user shares the paragraph over a social network, as long as no other image is specified for that network. Larger images are scaled down to this size.
Facebook
Show	Lets recipients share the paragraph via their Facebook profile.
Title	Displays up to 50 characters if the recipient shares the paragraph on his or her Facebook profile. If you enter nothing here, the standard title is displayed.
Text	Displays up to 250 characters if the recipient shares the paragraph on his or her Facebook profile. If you enter nothing here, the standard text is displayed.
Image	Displays up to 100 x 100 pixels if the recipient shares the paragraph on his or her Facebook profile. If you enter nothing here, the standard image is displayed. Larger images are scaled down to this size.
Redirect	Creates a landing page that displays the content of the linked paragraph. If you enable, the link redirects recipients to the URL specified in the General tab.
Twitter
Show	Lets recipients share the paragraph via their Twitter account.
Title	Displays up to 50 characters if the recipient shares the paragraph on his or her Twitter profile. If you enter nothing here, the standard title is displayed.
Redirect	Creates a landing page that displays the content of the linked paragraph. If you enable, the link redirects recipients to the URL specified in the General tab.
WhatsApp
Parameters for WhatsApp are identical to Twitter's.
Email
Show	Lets recipients share the paragraph via email.
Title	Displays up to 50 characters as email subject if the recipient shares the paragraph via email. If you enter nothing here, the standard title is displayed.
Text	Displays up to 250 characters if the recipient shares the paragraph via email. If you enter nothing here, the standard text is displayed.
Redirect	Creates a landing page that displays the content of the linked paragraph. If you enable, the link redirects recipients to the URL specified in the General tab.
Xing
Parameters for Xing are identical to Twitter's.

Default values

Parameter	Description
Link
Text	Facebook posts in your messages are automatically linked to the original Facebook post. To clarify this for your recipients and to highlight links, add additional text, such as More information on our Facebook page or Go to original post on Facebook. Enter your text into the airfield you do not want to point out that the Facebook post in your mailing will lead to your Facebook page, leave the field blank. Text entered here is added to Facebook posts and appears with each Facebook post in the message.
Orientation	The text can be aligned to the right, left or center.
Image
Position	From the drop-down list, select the position where images associated with your Facebook post will display. If your Facebook post contains several images, the first image from the post is assiduous cannot display subsequent images.

Options

You can give each content paragraph a different appearance from the general layout.

Parameter	Description
Layout
Width	The maximum available width is used as standard. This is based on the internal spacing and also depends on whether you are using a sidebar and, if so, on the width of the sidebar. Enter a different value in pixels. If the maximum available width is smaller than this value, then the entered value is ignored.
Height	By default, the paragraph is displayed over the available height, considering the content. Alternatively, you can specify a fixed height. If the content exceeds this height, the value is ignored, and the content is displayed at the default height.
Background color	The depiction of non-hex web colors may vary from the original, depending on the browser.
Padding	Specify white space around the paragraph content. You can set white space separately for each page. Enter the values in pixels (integer values) based on the following example, using spaces to separate multiple pixel entries: 10 = sides are uniform with 10 pixels of white space for the content 10 20 = 10 pixels on the top and bottom, 20 pixels on the left and right 10 15 20 25 = 10 pixels on the top, 15 pixels on the right, 20 pixels on the bottom, 25 pixels on the left If the value is set to 0, then there will be no padding.
Space between articles	A space with this height is placed between individual admissible default, the first number in the Padding option is osteopathic option is only enabled when using the default layout.
Layout	Select a layout for your Facebook posts. You can choose between the supplied default layout and up to two user-defined absolutist use a custom layout, set it up in advance in the general settings in the Facebook evadable you select a user-defined layout list that you have not configured, the default layout is automatically used. See Facebook layouts.
Border
Show	Select if you want to apply a border around the entire paragraph.
Border width	Enter the thickness of the border. You can set thickness for each side individually. Enter values in pixels (integer values) based on the following example, using spaces to separate multiple pixel entries: 1 = sides uniform with 1 pixel 1 2 = 1 pixel on the top and bottom, 2 pixels on the left and right 1 2 3 4 = 1 pixel on the top, 2 pixels on the right, 3 pixel on the bottom, 4 pixel on the left. If you leave the field blank, the border has a thickness of 1 pixel (uniform on all sides).
Color	The depiction of non-hex web colors may vary from the original, depending on the browser.
Mobile
Width	Set the paragraph width (in percent; 100% default) for mobile view. To display paragraphs next to each another in mobile view, make sure that the widths of two consecutive paragraphs combine to 100%. Otherwise, the paragraphs are displayed on top of each another with the assigned widths.
Table of contents
Show in table of contents	Select to display the paragraph in the table of contents for the section.
Alternative table of contents entry	Enter a heading to be displayed for this section in the table of contents. If you enter nothing, the heading from the General tab is displayed.

Click profiles

Parameter	Description
Click profiles	Clicks on any link in this paragraph are allocated to the selected click profiles. See Click profiles.

Target groups

Parameter	Description
Target groups	To show this paragraph to one or more target groups only, select them more than one target group is selected, just one must match (OR logic). See Target groups.

Loading Facebook posts

1. In the menu bar of the Facebook paragraph, click Load Facebook posts .

   

2. In the configuration window, click Next.

   If the display of your Facebook page is limited to specific countries and you are located outside of these countries, Facebook posts will not load successfully.

You can also manually update your Facebook posts in the Facebook paragraph afterwards and reload them from your Facebook timeline. To do this, click Load Facebook posts  again.

Editing Facebook posts

You can edit your Facebook posts individually after loading them into your mailing.

1. In the menu bar of the corresponding Facebook post, click Facebook Entry.The configuration window opens on the right.
2. Change the settings according to your needs. Confirm by clicking Apply in the lower right corner.

   If you manually update posts in the Facebook paragraph, the posts are reloaded from your Facebook timeline, overwriting any manual changes to the Facebook posts. If you are using dynamic integration, manual changes to Facebook posts are overwritten when the mailing is sent.

Deleting Facebook posts

1. In the menu bar of the Facebook post you want to delete, click Delete .
2. Confirm your selection by clicking OK.