Optimizely Campaign

The Optimizely Digital Experience Platform contains many features to support you in your daily work. Depending on how your solution is set up, some features described in this documentation may not be available to you. Contact your system administrator to find out more. See Optimizely World for technical information.

Optimizely Campaign is a professional omnichannel marketing software solution that creates, sends, and evaluates campaign mailings.

See Getting started to learn how to set up Optimizely Campaign and create a campaign.

Managing multi-channel campaigns

Optimizely Campaign offers an easy and powerful editor to create one-shot mailing campaigns and complex marketing automations for multiple channels.

Image: Marketing Automation campaign editor

Creating and editing content

Optimizely Campaign's Template Kit provides a flexible way to create newsletters. You can use it out-of-the box and with your corporate design style guide.

Image: Template Kit content paragraphs

Managing recipients

Optimizely Campaign lets you manage recipients, unsubscribers, bouncesGenerated whenever an email fails to reach a recipient's server or mailbox. and blocklist entries in a clear and comfortable way. Create target groups by combining logic operators, set up an opt-in process and create custom click profiles.

Image: Creating a target group

Analyzing campaigns

Optimizely Campaign’s analysis tools let you gather statistics around your running campaigns or check and optimize mailings before you start them.

Image: Live Analytics sample

Integrating Optimizely Campaign into your marketing software

Optimizely Campaign seamlessly integrates all major web analytics, e-commerce and CRM systems. You can use programming interfaces (APIsStands for "application programming interface". The API specifies how some software components should interact with each other, such as accessing a database or computer hardware, or easing the work of programming graphical user interface components. APIs often are in the form of a library that includes specifications for routines, data structures, object classes, and variables. See also: https://world.optimizely.com/documentation/class-libraries/) and extend Optimizely Campaign with various additional functions.

  • Optimizely Campaign integrates commonly available web analytics tools such as Adobe Analytics, Google Analytics, Webtrekk, econda, etracker or intelliAD.
  • The Optimizely Campaign CRM integrations let you manage campaigns and transactional mails directly from your CRM system, such as Microsoft Dynamics, SAP or Salesforce.
  • E-commerce integration lets your Optimizely Campaign client connect to your web shop and product management system such as Magento, OXID or Shopware.
  • Use REST, SOAP, HTTP or SMTP API to automate your marketing activities.
  • Use webhooks to get real-time event data on your mailings and integrate the data with your marketing software.