EPiServer Campaign Monitor and Optimization (CMO) is an add-on module integrated with EPiServer CMS to receive an instant answer on how your campaigns are performing and which landing pages deliver the best results. You do not need any technical skills and can easily test and analyze the results yourself.
Watch the following introduction movie about using EPiServer CMO (YouTube):
Measuring and Optimizing your Online Campaigns and Pages
Any marketer knows that one of the pillars for a marketing initiative to be worthy of being called a campaign is that the results can be tested and measured. Preferably the campaign can be adapted in real-time to ensure that the desired return of investment is achieved. Most marketers would also agree that testing and monitoring campaigns are often too complex and too hard to fit into their daily marketing workflow. With EPiServer CMO you can easily measure and monitor online campaigns and optimize your landing pages.
You can use the following tools in EPiServer CMO:
Note that LPO and CM are separate tools in EPiServer CMO. If you use one of these tools, it does not affect the other.
Version: EPiServer CMO 2 R2 | Last updated: 2011-09-21 | Copyright © EPiServer AB | Send feedback to us