About Campaign Monitor (CM)

Campaign Monitor (CM) is an intuitive, graphical dashboard that shows you in real-time how your campaigns are performing.You can plan and budget for an estimated KPI valueKPIs of the desired actions are converted into KPI values, in market value or points. for the campaignA campaign is made up of a collection of pages with targeted content to match a specific group to perfom a desired action, for example, posting a form. period and monitor the result in real-time. CM allows you to select which web pages you want to include in a campaign. You can monitor and get detailed information about the campaign pages by the following tabs:

• Settings. Here you enter information about the campaign and the expected result, see About the Campaign Settings Tab.
• Report. Here you can view, print and export the campaign results, see About the Campaign Report Tab.

Monitoring Campaign Web Pages Created in EPiServer CMS

As EPiServer CMO is a module integrated with EPiServer CMS, all of the pages involved in the campaign monitor must first be created in the corresponding EPiServer CMS website. The campaign monitor collects statistics from selected EPiServer CMS pages that have been included in the campaign.

If you have a website and want to monitor web pages in different languages, create one campaign for each language version to use the statistics for comparison.

Recommendations for Usage

The campaign monitor is not intended to replace a web statistics tool, where all your pages will be included in a campaign and the campaign period is very long. Our recommendation is that a campaign includes up to approximately 50 pages and that the period of an active campaign is up to two months.

Version: EPiServer CMO 2 R2 | Last updated: 2011-09-21 | Copyright © EPiServer AB | Send feedback to us