Changing a Campaign

To change a campaignA campaign is made up of a collection of pages with targeted content to match a specific group to perfom a desired action, for example, posting a form., select the campaign under Campaign > Settings. You can only change existing campaigns with the status Active.

In an ongoing campaign you can change the following information:

• Name
• End date (prolonging the campaign)
• Campaign OwnerA campaign owner who has started an online campaign in EPiServer CMO.
• Description

You can also add and remove campaign pages.

Changing KPI Settings

In an ongoing campaign you can change the following information:

• KPIKey Performance Indicators (KPI) give you the possibility to define and measure different predefined actions on the web pages. Entity
• Add KPI for a web page by clicking Adding new KPI
• Delete KPI for a web page by clicking the Delete icon

Changing Conversion Path

On the Conversion Path tab, you can add a new conversion pathThe conversion paths show how many visitors that have actually reached the target page of the campaign, starting from the landing pages to the target page. It will also show how many have exited the path and not reached the target page, and how many have re-entered the path. by clicking Add New Conversion Path.

In an ongoing campaign you can change the following information:

• Add new conversion path
• Delete conversion path

You cannot change an existing conversion path in an ongoing campaign.

Remember that your changes to an ongoing campaign can affect the result of the campaign as new parameters are added or removed.

Version: EPiServer CMO 2 R2 | Last updated: 2011-09-21 | Copyright © EPiServer AB | Send feedback to us