About the Campaign Settings Tab

To create a statistics report for a campaignA campaign is made up of a collection of pages with targeted content to match a specific group to perfom a desired action, for example, posting a form., go to the Settings menu, which contains the following tabs:

• Details / Pages contains the information about the campaign, such as start date and end date, and which pages are included.
• KPIKey Performance Indicators (KPI) give you the possibility to define and measure different predefined actions on the web pages. Settings give you the possibility to define and measure different predefined actions on the web pages in market value or points. KPI values can be set on actions like downloads of files, web form postings, web page visits, incoming traffic to a page from a specific URLUniform Resource Locator. Also known as a web address. HTTP stands for Hypertext Transfer Protocol and www for World Wide Web. For example, http://company.se is a common form for a company’s web address. http can usually be omitted when you enter a URL, and sometimes it is also possible to leave out www. However, these cannot be omitted when creating a link from one web page to another. (to track users from specific websites) banner ads and more. Refer to About Key Performance Indicators.
• Conversion Path monitors the users’ conversion rates between predefined web pages. You can use the conversion pathThe conversion paths show how many visitors that have actually reached the target page of the campaign, starting from the landing pages to the target page. It will also show how many have exited the path and not reached the target page, and how many have re-entered the path. function to reach a deeper understanding of your web visitors’ behavior to optimize the website and achieve better results. Refer to About Conversion Paths.

About how to enter information under the Settings tab, see Adding a Campaign.

Changing View of the Campaign Pages

To change view of the web pages included in your campaign, you have the following options:

	View the web pages included in a campaign in thumbnails. Set by default.
	View the web pages included in a campaign in as a list.

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