General Statistics Report

The General Statistics report displays more detailed information about the separate pages that are included in the campaignA campaign is made up of a collection of pages with targeted content to match a specific group to perfom a desired action, for example, posting a form.. The report shows statistics for how many page views of a specific page, how many new visitors, how many returning visitors, etc. You can view all statistical parameters in a specified time span in the campaign scope. Statistical parameters are calculated per page, per campaign and per conversion pathThe conversion paths show how many visitors that have actually reached the target page of the campaign, starting from the landing pages to the target page. It will also show how many have exited the path and not reached the target page, and how many have re-entered the path..

Proceed to view the report, as follows:

1. Click the page for which you want to view the statistics. The page will be highlighted after selection.
2. In Report Period, you can change campaign period by selecting start date or end date from the calendar.
3. In Period Scale, you can select how you want to view the statistic chart for page views, on a daily or hourly basis.

To export and print the report, see Exporting or Printing Campaign Results.

How to Read the General Statistics

View the report as follows:

• Page ViewsPage Views is used to measure the number of general page visits.. The number of page views is generated by every event when a user opens the web page. 
• Average Page Views Per Visitor. The average number of pages each user has viewed.
• Average Time on Page. The average time in hours, minutes and seconds each user spent on this specific page.
• New Visitors. A user who will be treated as new when opening each page of the campaign for the first time.
• Returning Visitors. A user who has visited the same page more than once during the campaign.
• New/Returning Visitors. New and returning visitors compared in percent.
• Unique Visitors. The number of visitors with unique IP addresses. A returning user will be treated as one visitorSomeone who visits a website using a web browser. In most cases visitors can use public functions and services, but cannot create content and will have limited access to community content. In SEO it means the number of visits to a URL through channels (external referrers), direct arrivals and internal links. See also visitor groups. In EPiServer CMO a visitor represents the user's IP address..

Version: EPiServer CMO 2 R2 | Last updated: 2011-09-21 | Copyright © EPiServer AB | Send feedback to us