Conversion Path Report

The Conversion Path report provides detailed information about the result of the defined conversion paths that have been set for specific pages set in the campaignA campaign is made up of a collection of pages with targeted content to match a specific group to perfom a desired action, for example, posting a form.. You will see general statistics about how many of the visitors are new to the whole path, how many visitors that are returning and the average time spent on the path.

Changing Period for the Report

Change the period of the report by selecting Report Period for the statistics. Enter the start and end date on which you want to base the report . All the defined KPIs for the specific page will be shown.

How to Read the Conversion Paths Statistics

Overview

The first part of the report shows general statistics about the result of the conversion pathThe conversion paths show how many visitors that have actually reached the target page of the campaign, starting from the landing pages to the target page. It will also show how many have exited the path and not reached the target page, and how many have re-entered the path., for example how many visitors have passed the whole path, how many of those are new and returning visitors.

The funnel visualizes the number of visitors that has reached the different levels of the path. The blue level is the first level and the red is the last level. There can be up to four different levels depending on how the conversion path is defined for the campaign. The height of each level depends on the conversion rate.

Show Details

Click Show Details to see how the visitors have been entering, passing and exiting the conversion path. View the report as follows:

Visitors Entering the Path From

On the first level you can see the number of visitors entering the conversion path and from where they came. You can then easily follow the visitors’ behavior between the different levels by following the arrows that show the direction of the visitors’ path and you will also see how many have been using the path.

Visitors Re-entering the Path From

On the lower levels of the conversion path, you can see information about visitors that enter the path from other internal pages. This means that a number of visitors could have been navigating to other pages on the website that are not included in the conversion path, but then returned to the path and continued the path from there. The visitorSomeone who visits a website using a web browser. In most cases visitors can use public functions and services, but cannot create content and will have limited access to community content. In SEO it means the number of visits to a URL through channels (external referrers), direct arrivals and internal links. See also visitor groups. In EPiServer CMO a visitor represents the user's IP address. will not be included in the continued conversion path if the visitor enters the path on the wrong level. The right column includes a list of the six pages that are most common to exit to.

Visitors Leaving the Path To

On all levels you can see the number of visitors exiting the level to other external and internal pages. The right column also includes a list of the six pages that are most common to exit to.

To export and print the report, see Exporting or Printing Campaign Results.

Version: EPiServer CMO 2 R2 | Last updated: 2011-09-21 | Copyright © EPiServer AB | Send feedback to us