Text/image paragraph (Print)

This paragraph contains a text block and an image. The elements can be freely positioned.

General

Parameter Description/Type
Content
Heading Enter a heading for the paragraph.
Text Enter the desired text. You can divide text into paragraphs and lists, or use any other dividing element or text markup. Select the desired format from the menu in the editor.

Images

Parameter Description/Type
Image 1-3
Image Upload an image from your computer or in the Alternative external URL box, enter an image URL that refers to the image source.

Images must have a resolution of at least 150 dpi; ideally 300 dpi. You can use the JPG and TIFF file formats in both RGB and CMYK color spaces. Images using the RGB color space are converted to CMYK for the print template. Images using CMYK are converted to RGB for displaying on screen in the editor and the preview. Color variations may occur. Test the print mailing.
Width By default, the image is scaled to a resolution of 300 dpi. You can alter the image width in cm, provided that the associated dpi value is not below 150 dpi. If the space available is smaller than the image, the image is cropped.

Options

Parameter Description/Type
Layout
Width The maximum available width is used as default. This conforms to the interior spacing and is dependent on the chosen format and position:
  • Letter DIN A4: 9.75 cm next to the address field; 19.55 cm in the header and footer areas and below the address area.
  • Postcard DIN A6: 6.8 cm next to the address field, 13 cm on the back.
  • Postcard DIN lang: 12 cm next to the address field, 19.55 cm on the back.
Margin You can specify different external spacing for each page. Entering a value of 0 means that no external spacing is used. Values are in centimeters (cm). The information is structured as follows:
  • A single value, for example 1.0 sets the external spacing to the same value on sides.
  • Two values, for example 1.0 0.5 sets the external spacing to 1.0 cm at the top and bottom, and 0.5 cm on the left and right.
  • Four values, for example 2.0 1.0 0.5 1.0 sets the external spacing to 2.0 cm at the top, to 1.0 cm on the right, 0.5 cm on the bottom, and to 1.0 cm on the left.
Padding You can specify different internal spacing for each page. Entering a value of 0 means that no internal spacing is used. Values are in centimeters (cm). The information is structured as follows:
  • A single value, for example 1.0 sets the internal spacing to the same value on all sides.
  • Two values, for example 1.0 0.5 sets the internal spacing to 1 cm at the top and bottom, and 0.5 cm on the left and right.
  • Four values, for example 2.0 1.0 0.5 1.0 sets the internal spacing to 2.0 cm at the top, to 1.0 cm on the right, 0.5 cm on the bottom, and to 1.0 cm on the left.
Border Width The border width is also specified in centimeters (cm). For example, enter 0.1 for a 1 mm border.
Border Color Specify border color using a CMYK value, which consists of four parameters (one parameter for each color channel), for example cmyk(100%,0%,0%,0%).
Border Style In the drop-down list, select a border style.
Space Between Heading and Text Define the distance in centimeters (cm) between the heading and the first text/image block here.
Space Between Images Define the distance in centimeters (cm) between individual images. This value only matters if you insert more than one image into a paragraph.
Image Position Select your desired positioning for images.

Target groups

Parameter Description/Type
Target groups If you only want the paragraph to be displayed to a specific recipient segment, select a target group.

Test target groups and target group combinations to ensure that variations of the mailing display correctly in the print format and that no content is cut off.