Personalized and merchandised recommendation strategies

You can use over 30 different strategies in Email Product Recommendations, singularly or in combination.

• Personalized strategies. Depend on the association of personal web behavior to an individual email address. For example, recently viewed and abandoned basket are linked to actions that an visitor Someone who visits a website using a web browser. In most cases, a visitor can use public functions and services but cannot create content and has limited access to community content. In an SEO context, visitor means the number of visits to a URL through channels (external referrers), direct arrivals, and internal links. (See also visitor groups.) has completed on the website.
• Merchandised strategies. Relate specifically and only to products. For example, best sellers, best trending, and new products do not depend on whether the email recipient saw the products.

The following table shows personalized and merchandised strategy examples.

You should adopt a combination of personalized and merchandised strategies to ensure that emails are optimized to generate the best sales returns.

There is no single best answer for which stack of strategies generates the most engagement because this varies on a client-by-client basis. The nature of what is being sold or offered on a site also is an important consideration because this has a direct bearing on which strategies it is best to deploy. For example, a fashion site will have completely different buying behavior to a site that sells building supplies. A fashion site retailer may want to focus strategies on as much personalization as possible, while a building supplies retailer may want to focus more on the merchandised strategies available that are devised based on the crowd behavior captured. Over time, more emails are personalized as Optimizely associates web behavior to further email addresses.

To see a full list of strategies a criterion (such as best sellers for conversion, best trending, or abandoned basket products) used to determine when a mail is sent., expressions Commerce: Customizable conditions that let users extend the marketing system. Promotions, customer segments, and policies rely on expressions. For example, to set a promotion of 40% off Item X, use Catalog ID for Item X and Reward of 40%., and hints Attributes that span products, such as products that fit into the same category, or products that were recently viewed; similar to expressions that work on specific product attributes., click Help in any product position to open the Help section.