Integrations and additional functions

Optimizely Campaign seamlessly integrates all major web analytics, e-commerce and CRM systems. You can use programming interfaces (APIs Stands for "application programming interface". The API specifies how some software components should interact with each other, such as accessing a database or computer hardware, or easing the work of programming graphical user interface components. APIs often are in the form of a library that includes specifications for routines, data structures, object classes, and variables. See also: https://world.optimizely.com/documentation/class-libraries/) and extend Optimizely Campaign with various additional functions. In addition, Optimizely constantly develops new custom features for you.

Web analytics integration

Optimizely Campaign seamlessly integrates commonly available web analytics tools. Benefit from bi-directional data exchange: The most important statistics are sent to the analytics software, and segments relevant for your Optimizely Campaign remarketing campaigns are available in the feedback channel.

econda

When using econda integration, tracking data from your web shop is sent to Optimizely Campaign. User actions and product data from econda Shop Monitor are available for creating remarketing campaigns in Optimizely Campaign. Bi-directional data exchange also sends mailing and campaign parameters and recipient actions to econda.

• Bi-directional data exchange
• Tracking of standard actions: product purchase, product view, and abandoned shopping carts
• Tracking of standard variables: item number, order number, transaction number, category, quantity and price
• Grouping of mailings within a campaign for aggregated post-click evaluation

etracker

When using etracker integration, tracking data from your web shop is sent to Optimizely Campaign. User actions and product data from the etracker Web-Controlling Suite are available for creating remarketing campaigns in Optimizely Campaign. Bi-direction data exchange also sends mailing and campaign parameters and recipient actions to etracker.

• Bi-directional data exchange
• Tracking of standard actions: Product purchase, product view, and abandoned shopping carts
• Additional actions, such as product reviews, can be defined
• Tracking of standard variables: Product ID, price, quantity, order number and session ID

Google Analytics

You can use Google Analytics to monitor the success of your marketing campaigns and further optimize them. Optimizely Campaign sends mailing and campaign parameters to Google Analytics. The Google Analytics dashboard gives you access to campaigns and an overview of the costs and revenues related to your campaign.

• Unidirectional data exchange
• Mailing ID, mailing name and description, mailing type, and dispatch date are transmitted
• Recipient list fields are transmitted
• Time and campaign-based analyses available in Google Analytics

Google Tag Manager

With Google Tag Manager you can implement tracking codes and conversion pixels on your website and create data about user actions. By using the integration you can transfer this data to Optimizely Campaign.

• Identification of customers/recipients via the RecipientID
• Data transfer to Optimizely Campaign
• Creation of target groups in Optimizely Campaign

Webtrekk

When using Webtrekk integration, tracking data from your web shop is sent to Optimizely Campaign. User actions and product data from Webtrekk Q3 are available for creating remarketing campaigns in Optimizely Campaign. Bi-directional data exchange also sends mailing parameters and recipient actions to Webtrekk.

• Bi-directional data exchange
• Tracking of standard actions: product purchase, product view and abandoned shopping carts
• Additional context parameters can be sent, for example, product descriptions and categories

intelliAd

IntelliAd integration for Optimizely Campaign lets you evaluate your email campaigns using intelliAd.

• Unidirectional data exchange
• Link tracking using link extension
• Analysis of clicks over time for just the email channel or together with other marketing activities in the intelliAd dashboard

E-commerce integration

Securely send order and dispatch notifications, double-opt-in emails, or entire campaigns. Seamless and automatic E-commerce integrations with Optimizely Campaign matches recipient data and recipient status and imports product data directly into your message template. You further benefit from the performance and reputation of Optimizely's dispatch infrastructure.

OXID

Take advantage of the performance available from Optimizely Campaign in combination with the OXID eShop integrationE-Shop system. Recipient data is automatically synchronized – including registrations and canceled subscriptions.

OXID integration also exports the product catalog from your OXID shop to Optimizely Campaign and makes product data available in your template via a content interface. Use the features of Optimizely Campaign to personalize, automate and evaluate newsletters for targeted cross and up-selling. Benefit from high delivery rates and the reputation and performance of Optimizely's dispatch infrastructure.

• Available for OXID Professional Edition and Enterprise Edition
• Sign-up processes and newsletter registration
• Integrated registration forms
• Transactional mails and double-opt-in emails
• Personalized newsletters with shop products
• Opt-in using Optimizely Campaign
• Configuration of multiple clients
• Automatic import of product data
• Automatic import of recipient data

Magento 1 integration and Magento 2 integration

Take advantage of the performance available from Optimizely Campaign in combination with the Magento e-commerce platform. The Integration includes synchronization of recipient data including logins and logouts, export of the product catalog, and sending transactional mails via SMTP and HTTP.

• Available for Magento CE 1.7 to 1.9, Magento EE 1.12 to 1.14, Magento CE 2.0 to 2.1
• Processing of subscriptions and unsubscriptions via Optimizely Campaign
• Synchronization of recipient status between the shop system and Optimizely Campaign
• Transfer of further recipient data from the shop to Optimizely Campaign to personalize your mailings
• Adaptability of the data model for data exchange
• Multi-client capability through support of subshops and storefronts
• Sending transaction mails via the SMTP API
• Sending transaction mails via the HTTP API using the templates in Optimizely Campaign
• Export of the product catalog as CSV file for use during mailing creation
• Configurable confirmation pages
• Transfer of further data fields from the web shop to Optimizely Campaign for further personalization of your mailings

Shopware

Take advantage of the performance available from Optimizely Campaign in combination with the Shopware e-commerce platform. Recipient data is automatically synchronized – including registrations and canceled subscriptions.

Shopware integration also exports the product catalog from your web shop to Optimizely Campaign and makes product data available in your template via a content interface. Use the features of Optimizely Campaign to personalize, automate and evaluate newsletters for targeted cross and up-selling. Benefit from high delivery rates and the reputation and performance of Optimizely's dispatch infrastructure.

• Available for Shopware Professional and Professional Plus
• Newsletter registrations and subscription cancellation processes
• Newsletter containing dynamic shop products
• Configuration of multiple clients
• Automated, cyclical product data import
• Send transactional mails via Optimizely Campaign

CRM integration

Bi-directional CRM integration lets you send campaigns to your contacts and leads using Optimizely Campaign. Personally address your customers with customized content and evaluate the success of your campaigns directly from within your CRM system.

Mirosoft Dynamics CRM

Plan, start, evaluate successful campaigns in Mirosoft Dynamics CRM and benefit from the power and above-average delivery rates of Optimizely Campaign: Use your comprehensive CRM database to create print, email and SMS newsletters with high conversion rates. Use your data to generate extensive and original customization. Delivery and a perfect layout are guaranteed. The bi-directional connection means you can monitor success directly from within your CRM system.

• Available for Mirosoft Dynamics CRM and On-Premises
• Supports Mirosoft Dynamics CRM versions 2015, 2016 and Mirosoft Dynamics 365
• Omnichannel campaigns via print, email and SMS
• High-performance dispatch infrastructure with excellent delivery rates
• Precisely measure the success of CRM campaigns
• Transfer personal data from the CRM such as salutation, name, city and post code
• Import response data in your CRM such as openings, clicks, returned emails, canceled subscriptions and bounces

Salesforce

Plan, start, evaluate successful campaigns in Salesforce and benefit from the power and above-average delivery rates of Optimizely Campaign: Use your comprehensive CRM database to create print, email and SMS newsletters with high conversion rates. Use your data to generate extensive and original customization. Delivery and a perfect layout are guaranteed. The bi-directional connection means you can monitor success from within your CRM system.

• Available for Enterprise Edition, Unlimited Edition, and Performance Edition
• Omnichannel campaigns via print, email and SMS
• Export standard segmentation and personalization fields from Salesforce into Optimizely Campaign
• Export additional customer-specific fields to Optimizely Campaign
• Multi-stage campaigns in Salesforce
• Automatic response data synchronization

SAP CRM

Transfer your B2B and B2C contacts to Optimizely Campaign and keep your Marketing Permissions up to date. With SAP CRM Integration, you automatically receive bounces and unsubscribes.

• Available for SAP CRM 7.0
• Contact export
• Response data import
• Secure and automated data transfer via SFTP

APIs

Smart and flexible: Optimizely Campaign offers a range of comprehensive programming interfaces (APIs) to automate your marketing activities.

REST-API

The REST API is a convenient alternative to the SOAP API that lets you manage and control Optimizely Campaign features from external systems by using HTTPS requests. In contrast to the SOAP API, you can also manage Smart Campaigns Optimizely feature for sending out one-shot-campaigns, such as an event invitation or special Christmas offers.. In total, Optimizely provides more than 200 operations in over 16 different web services for this purpose. You can retrieve data from and send data to Optimizely Campaign via REST API.

• Bi-directional secure data exchange
• Almost all features of Optimizely Campaign can be executed
• Over 16 web services and more than 200 operations available
• Webhooks for receiving real-time event data on your mailings

SOAP API

The SOAP API lets you control Optimizely Campaign from external systems using a variety of programming languages and environments. More than 250 operations in 18 different web services are provided for this purpose. The interface is bi-directional. Data can be both retrieved from and sent to Optimizely Campaign.

• Bi-directional secure data exchange
• Almost all features of Optimizely Campaign can be executed
• 18 web services and more than 250 operations available
• Optimizely Campaign provides pre-configured programming libraries for Java and PHP to make connecting external systems easier

HTTP API

The HTTP API can be used to register new recipients, manage blocklists Recipients whose email addresses are on the blocklist will never again receive email from you. This applies even if recipients subscribe to newsletters again later. To reverse this status, remove the recipient from the blocklist. and subscription cancellation lists, for personalized tracking and for sending trigger and transactional mails – also with personalized attachments. The HTTP API operations can be embedded into emails, web forms and online shops.

• Secure integration and data exchange
• Easy to configure API calls
• Confirmation of execution is returned for each operation
• Can be used in emails and web forms
• Transfer personal data for sending personalized transactional mails
• Personalized attachments (for example PDFs)
• High-performance transactional API for high volume dispatch

SMTP API

The SMTP API offers a simple solution for sending campaigns via the high-performance infrastructure and lets you benefit from the reputation of the Optimizely Campaign server. After setting up a special SMTP client, you can continue to create your mailings using your usual software package. Mailings are sent via Optimizely's high-performance server that is recognized by major providers. You benefit from the reputation and performance of Optimizely Campaign with minimal modifications.

• Above-average high email delivery rate and sender reputation
• Monitor the mailing process using Optimizely's deliverability experts
• Seamless integration into existing system architectures
• Mailing creation and recipient management continue to be carried out in your current system—no need to retrain staff

Additional interfaces

Content interface

Link external product databases to the content interface or content management system to display your shop products in your mailings. Just a few clicks are needed to create your product offer: the Optimizely Template Kit provides pre-configured paragraphs for linking and creating layouts for product data according to your corporate design guidelines.

• Product paragraph for embedding individual products
• Content interface paragraph for embedding several grouped products
• Up to 10 text elements per article
• Up to 3 links per article
• Up to 6 images per article
• XML Stands for "extensible markup language"; an open international standard for structuring and transfering data between systems. and CSV formats
• HTML/CSS formatting

Translation interface

The translation interface from Optimizely Campaign lets you send the texts for your mailing to a translation service provider. The service provider returns the translated content. Your mailing templates apply the relevant language to ensure that a localized mailing is sent to each target market.

• Data exchange using standard XML format
• Link to practically all translation providers
• Automatic creation of mailings in target language
• Automatic requests for the status of a translation ensures that mailings are only sent when the translation is complete

Closed-loop Interface

The bi-directional and flexible closed-loop interface lets you integrate data from your data warehouse or campaign management system into Optimizely Campaign. The import module is used to send selected recipients and personal data to Optimizely Campaign. A mailing filled with this data is then sent. The export module provides send and response data for the feedback channel. This data is automatically fed back to your system.

• Secure data exchange over SFTP or SOAP API
• Import and export using the standard CSV format
• Referencing of content, for example, image stored on remote systems possible
• Import personalization information and product recommendations
• Automatically generate a send log and response data (openings, clicks, returned emails, canceled subscriptions) for export to the feedback channel

FTP interface

This high-performance and universal interface lets external data storage systems to securely synchronize with Optimizely Campaign.

• Import and export large amounts of data in CSV format
• Secure data transfer via an SFTP connection
• Import data at regular intervals or when changes are made
• Automatic further processing of data by clients
• Import and export recipients, canceled subscribers, blocklists and multiplier lists